H&M Beauty's Second Drop with Raoúl Alejandre 💄


Raoúl Alejandre brings a retro twist to the second 'Makeup Stories' collection, featuring vegan lipsticks and high-pigment essentials.


H&M Beauty is back with another exciting release, and this time, it's all about the lips. Following the success of their first campaign, the brand has teamed up again with Global Makeup Artist Raoúl Alejandre for their second drop, aptly named Makeup Stories. This collection is a celebration of lip products, makeup tools, and other high-quality essentials, all reimagined to reflect H&M Beauty's new brand identity.

Raoúl Alejandre, known for his creative prowess and diverse inspirations, has curated this collection with a contemporary twist on his favourite beauty looks from the past. Drawing inspiration from the vibrant beauty trends of the 80s, he has infused the campaign with a sense of nostalgia and innovation.

The star of the collection is undoubtedly the lipsticks. The Satin Icon lipstick boasts an intensely pigmented soft satin finish, available in an impressive range of 36 shades. For those who prefer a matte look, the Matte Lippie offers a luminous matte finish in 18 shades. Both lipsticks are vegan and formulated with Hyaluronic Acid, ensuring a comfortable wear.

To complement the lip range, H&M Beauty introduces the Mad for Matte liquid lipstick and the Mark My Lips lipliner. The Mad for Matte liquid lipstick delivers bold, highly pigmented colour with a velvety matte finish, while the Mark My Lips lipliner offers full coverage and comfort without feathering, enriched with nourishing shea butter.

Raoúl Alejandre expresses his love for the range's high-quality pigmentation and rich formulas, emphasising its affordability and accessibility to everyone. He shares his favourite technique of using a combination of three lip products to create a unique lip colour, highlighting the versatility of the collection.

The Makeup Stories collection will be available both in-store and online. They have more exciting releases planned for the future, including refillable lipstick packaging and additional products. 

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