Zara Announces Their Latest Innovation with Guido Palau 💇🏽♀️

Credit: Courtesy of Zara

BEAUTY

Zara teams up with hair maestro Guido Palau to launch a versatile Everyday Basics haircare range, promising to elevate your styling game.

Published

Zara ventures into the world of hair with their new range, Zara Hair. Working alongside renowned hair stylist and creative director, Guido Palau, they launch Everyday Basics, a selection of six essential products crafted to meet all your styling requirements.

Guido Palau, renowned for his impeccable sense of style, highlights the versatility of the Everyday Basics range, which includes essentials such as Hair Spray, Dry Texturizing Spray, Volumizing Mousse, Hair Balm, Curl Activator, and Blow Dry Spray. Each product has been formulated to provide volume, hold, curl definition, texture, and shine, serving as indispensable tools for creating a variety of hairstyles.

The collaboration between Guido and Zara has blossomed from their longstanding relationship within the fashion industry. After years of discussion and planning, Zara Hair was conceived, with the initial success of the GLITTER IN GOLD collection paving the way for further limited edition releases inspired by current trends and seasonal styles.

At the core of Zara Hair lies the Everyday Basics collection, designed to cater to all hair types and styling preferences. From the lightweight Hair Spray to the nourishing Hair Balm, each product serves a specific purpose in achieving flawless hair looks.

Guido's expertise ensures that each product fulfils its promise, whether it's adding volume with the Dry Texturizing Spray, defining curls with the Curl Activator, or providing shine with the Blow Dry Spray. Perfumer Jérôme Epinette has carefully crafted the scent base for the collection, while the packaging, designed in collaboration with Baron & Baron, reflects Zara's bold and fashion-forward aesthetic.

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