Xiaomi ‘My Unsung Heroes’ Campaign: A Perfect Ending to 2020


We all know or have an unsung hero in our lives, you might even be one yourself. You know, that person who does so much for others, with little or no recognition and expects nothing in return. 2020 has been a long challenging year for everyone around the world, and it’s really important for us to recognise people who go above and beyond: those that help you to be a better person and those that inspire you to follow your dreams. Xiaomi’s recent ‘My Unsung Heroes’ campaign does exactly that.

The internet and technology specialist collaborated with world renowned photographer Steve McCurry to celebrate the release of their new handset: Mi 10T Pro. Steve captured three memorable moments using the handset of the unsung heroes in his life.

First picture taken was of the legendary photographer Tony Vaccaro.

His second picture was of his daughter, Lucia, who he says “has been a constant joy and inspiration for him”.

and finally, one of Steve’s valued employee’s Camille, who has worked for his company for five years.

The brand’s flagship product has a 108MP rear and 20MP front camera with high quality lens to make taking images or videos a breeze. This makes it a great Christmas gift for an artist, a budding photographer or influencers looking to take their Instagram feed to the next level. And with the addition of the 5G experience the upload should be effortless.

Mi 10T Pro
Mi 10T Pro

For more information on the Mi 10T Pro, click here

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