It Might Not Be Valentine’s Day Just Yet But Huda Beauty and KAYALI Have Declared A Lovefest


Disco meets festival this Summer and it may not be in the way you think. Two of our go-to brands in the beauty space, Huda Beauty and KAYALI, are encouraging us to share the love with their brand new makeup and fragrance collaboration.

Yes, your calendars are correct, Lovefest is officially here and we hope you’ve got your invite ready! The sister duo are celebrating with the arrival of a nostalgia sunset shade Obsessions Eyeshadow Palette, alongside two all-new formula Cream Blushes, their cult rich brown Quick ‘n Easy Liquid Liner, a juicy Lip Quad and topped off with Kayali’s latest juice: Lovefest Burning Cherry | 48 Eau de Parfum – and breathe, that was one long list!

Taking centre stage at this event, the eyeshadow palette showcases 9 versatile and warm-toned shades, coming in three wearable textures. From rich nude, brown and terracotta buttery mattes to dazzling purple, sequin-inspired shimmers that assist you to create whatever eye look you desire. Designed to be effortlessly blendable, take your look from day to night with a sweep of a brush or a simple dap of your finger. Complete your chosen look with a wing using the Very Brown Quick ‘n Easy Liner and FROW Team favourite, Huda Beauty’s Legit Lashes Mascara – now dressed in limited edition burnt cherry Lovefest packaging!

Welcome in the next two acts of the show, the Lovefest Cream Blush and Tear & Share Lip Quad. If you’re anything like us and loving the recent blush obsession, this pigment-packed, pearl-infused cream product is something to try. With a balmy texture that melts evenly into the skin for that dewy pop of colour and radiant glow, this compact is available in two fiery shades of Burning Cherry and Toasted Tangerine. What’s more, the luminous formula is packed with superfine gold pearls and a hidden message that reveals itself in the mirror – we wonder what it could be? New and improved BFF Necklaces are here in the form of the Tear & Share Lip Quad, perfect to split with your bestie and share the love. This limited-edition set features two mini Liquid Matte Lipsticks and accompanied by two mini tinted Silk Balms in complementing orange and cherry shades (which match perfectly to the Cream Blushes btw!). Either layer them up or wear separately – we’re opting for a juicy mirror-like shine, what about you?

The cherry on top of the cake is popular fragrance maker, KAYALI’s, newest scent Lovefest Burning Cherry. With six key notes this juice takes a sensual and spicy route, with Burning Cherry stepping into the spotlight. The mesmerising recipe sees a mix of Cherries and Raspberries, accompanied by sweet caramelised notes of nutty Praline and smoky, earthy notes of Palo Santo and Guaiac Wood working to awaken your inner free spirit.

Festival season is here, and our new Lovefest Collection will be your summer BFF! We’re bringing you that feel-good festival energy as Huda Beauty and Kayali come together to infuse the glitz of disco with euphoric festival vibes to create an iconic, party-ready collection. Express yourself with playful makeup must-haves and an addictive fragrance that will get you dancing from dusk to dawn.

Huda and Mona Kattan, Founders of Huda Beauty and KAYALI

So whether you want to achieve a sun-kissed healthy post-holiday glow or a complete disco moment, this collection will be your BFF all summer long – all whilst smelling good too!

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