Photographed by Renell Medrano

Throwin’ It Back To 90s Streetwear: FILA Introduces Their New Collection Sported By Hailey Bieber


Streetwear fanatics, listen up! FILA, the brand many of us know and love for its endless streetwear staples, has introduced their new global campaign featuring model Hailey Bieber. It’s time to find some extra space in your wardrobe! 

The campaign throws it back to the 90s with its aesthetic and stylish showcase, paying homage to the era that reflects her current fashion choices. Hailey brings her modern and effortless interpretation to some of the FILA classics, showcasing the standout pieces as she playfully, boldly, and expressively poses. 

My style is ever-evolving and FILA’s designs are timeless and the perfect complement to my everyday wardrobe

Hailey Bieber, Model

I bet you’re dying to know what they are, right? Well, wonder no longer… 

The new pieces are perfect for a casual street-style look, that can be switched up to your own personal style. The collaboration features a range of archival FILA pieces such as a crewneck sweatshirt, sweater vest, oversized utility pants and a puffer jacket. But what’s an outfit without accessories? Bucket hats and classic FILA footwear accompany the apparel lineup. You can mix and match or dress head to toe with this many choices!

Speaking on this collaborative campaign, Hailey says: “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style”. Her appreciation didn’t go unnoticed as Global Chairman at FILA, Gene Yoon, describe the model to be a “fashion icon for this generation”.

The campaign’s pieces are available to shop via the brand’s website. Our baskets are already full to the brim!

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