Who Said You Can Only Wear Flip Flops In Summer? Havaianas Definitely Didn’t With Their Latest Collaboration With MARKET
Flip flops in Winter is unheard of, until now! Joining forces once again, Havaianas is partnering up with MARKET and footwear innovator, Daniel Bailey to bring us the Zip Top, the first ever 2-in-1 puffer flip flop. Yep, you didn’t just misread that, we did say puffer flip flops and we must admit, they’re a go-to for this season!
Fusing their pair’s bold and playful spirits, this latest partnership sees the cult L.A brand apply its innovative eye to Havaianas’ signature designs. Launching right in time for the colder months, this classic summer staple transforms in front of your eyes into cozy Autumn/Winter footwear. Featuring a zip along the edge of the footbed and on the base of the upper, you can easily attach or remove the adjustable puffer top depending on however you want to wear it (or that fits the weather!); and branded with the co-designed Havaianas x MARKET logo.
Continuing to push the boundaries of flip flop design, the brands reimagine what the product looks like but also what it’s for – a question that simply used to have a single answer. To mark the launch, you’ll be able to get your hands on your very own pair ahead of its official release at the special edition hosting of MARKET’s initiative, Market by Market.
Driving down the road of design and development, the brand is giving a new sense to the already iconic Havaianas style to give wearers a more dynamic experience, ‘We are the first collaborator with Havaianas not just to make a traditional sandal but to revolutionize the way we think about wearing Havaianas’ products in a 360 way,’ says Mike Cherman, the Founder of Market. Think these are just made for the beach? Think again, because you’ll be equipped to go from traipsing through the sand to hitting the streets.
The ZipTop is the most disruptive silhouette we’ve ever designed for the Havaianas brand.
Leonardo Boin, Havaianas Footwear, Industrial and 3D Design Senior Manager
The go-to summer footwear has been flipped on its head with this collaboration, showing us flip flops aren’t just for summer, they’re for winter too! Turn your reminders on because this 2-in-1 shoe, retailing for £80, is set to launch on Market’s website on Monday and Thursday 20th on Havaianas.