Luxury Label Erdem Team Up With Universal Standard For Inclusive Denim Collection


As if we needed another reason to champion inclusive New York based fashion house Universal Standard, the brand has partnered up with contemporary luxury label ERDEM for their first denim capsule collection. Celebrating size inclusivity and unifying the fashion industry, the eight-piece collection captures the beauty of style being the central focus, not size.

Designing consciously beyond the boundaries of shape, size and trend, Universal Standard currently offers the largest commercially available size range in the world, with sizes from sizes 00 to 40. The brand is known for its perfect fit and this luxury collaborative collection is certainly no different.

The collection transcends Universal Standard’s minimalist style, whilst retaining Erdem Moralioglu’s signature dark floral patterning in a range of hyper-feminine infused styles and silhouettes including wide-leg jeans, utility boilersuits and printed shirts. Known for his use of luxury fabrics, the collection marks a new creative direction for the designer in crafting wearable denim wardrobe staples.

The experimental capsule focuses upon the beauty of handcraft and authentic quality of fashion, one that is achieved through contrast stitching, exposed raw hemming and frayed edges across a range of covetable pieces. With covetable pieces from the retro-inspired Myrtle denim jumpsuit to the Jasmine patchwork denim skirt, the collection combines different washes and weights of denim to establish the perfect balance between effortless off-duty chic and well-polished styles.

Aside from his evocative, romantic designs, the collection also marks Erdem’s extension into plus-size fashion. Earlier in the year, the luxury designer announced that he was expanding his fashion line to a UK size 22, becoming one of the only designers in the high fashion industry to offer inclusive sizes, something he will continue to do. Not only does the collection a step forward for luxury designers to offer more inclusive sizing but also champions the equality and connectivity of fashion. Fans of Universal Standard will now have the ability to access luxury, elevated designs that they may not usually delve into.

Truly expressing that styles know no size and celebrating the evolution of size-inclusive fashion, the ERDEM x Universal Standard collection is now available exclusively at the brand’s official website, with prices ranging from £90 to £145.

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