‘Block out the Noise’ with Puma and Memphis Depay ⚽️
Puma has partnered with Memphis Depay’s clothing label ‘Blind and Deaf to the world‘ (BADTTW), and together they have reimagined classic Puma silhouettes. The collection, designed by Memphis himself, is a celebration of his desire to empower the next generation. The brand name ‘Blind and Deaf to the world’ is a reference to his goal celebration, which has now become world-famous – recreated by players of all ages around the world. The celebration holds a deeper meaning – by closing your eyes and putting your fingers in your ears, you are blocking out all the negativity and giving yourself a clearer focus – “My goal celebration means to be Blind and Deaf to the world – I don’t feel anything, I don’t see anything, I can only focus”.
Having a focused vision and dedication to reach the top is something that shaped Memphis Depay’s early development as a footballer, which ultimately helped him get to where he is today, playing for Barcelona, one of the biggest clubs in the world. During his childhood in the rural town of Moordecht, Netherlands, Depay encountered physical and verbal abuse and had to move due to family issues, eventually finding stability living with his grandparents. At age 15, during his time in the PSV academy, Depay’s grandfather passed away – a moment in his life that his grandmother cites as a major reason why Depay was so dedicated to reaching the very top and making the most of his immense talent.
Being Blind and Deaf to the world is a valuable mantra, and can be applied to any walk of life – football related or not. Puma is acting as a platform to highlight this important motto, which helps to empower and encourage people to go out and achieve their dreams.
This is the first collaboration to include BADTTW, continuing Depay’s existing relationship with Puma, who he has been a brand ambassador for since 2022. The pieces in the collection are classic ‘Puma’, combining sleek retro designs for the track jackets, t-shirts and tracksuit bottoms, with a minimalist colour scheme, including baby blue and off-white. Both the t-shirts and track jackets include a unique graphic, designed by Memphis himself.
“They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it”
– Memphis Depay
Memphis truly is ‘Creating’ on and off the pitch. whether he is releasing music, designing clothes or playing football, he always manages to capture the imagination, and demonstrate his own unique vision.