Welcome In The Heatwave With The Latest Summer Must-Have Launches

Havaianas X Reality to Idea

It’s finally Friday again and we couldn’t be more excited for the highly anticipated heatwave that is due to arrive! To celebrate the sun shining once again, we bring you all the hottest news in Fashion, Beauty and Lifestyle. This week we take a look at Havaianas LA-inspired collaboration, an affordable luxe jewellery collection and the brand bringing you CBD-infused skincare. Let’s not forget, an eco-friendly swimwear partnership, the best-kept secret cleansing tool and the launch of eco kitchen essentials. We also take time to discuss a fashion brand’s non-profit foundation, working to raise awareness and support people living with Sickle Cell Anaemia. Keep on reading to discover more!

Havaianas Collaborates With Design Studio Reality to Idea

Travelling abroad might not be on your to-do list this year but we can channel our inner Los Angeles vibe with the brand new collaboration between Havaianas and graphic artist Joshua Vides’ design studio, Reality to Idea. Inspired by LA, the collection celebrates the bohemian spirit of Venice Beach, fused with Vides signature black and white illustration style. The range includes a top, T-Shirt, flip flops, socks and a beach towel, all following the same Reality to Idea monochrome graphic. We basically feel like we’re already on a Southern Californian beach!

Being raised in Southern California, anytime we would hear or see the Havaianas brand was because we were near the beach. We wanted to develop a “Beach Essentials” collection that you could pack up and hit the sand with.

Joshua Vides, founder of Reality to Idea

GUESS Originals Releases Summer Games 2021 Collection

As we gear up for the Summer Olympics to begin, GUESS Originals announce their new Summer Games 2021 collection which uses vintage graphics archived from its 1989 Worldwide collection. The 48-piece range for both men and women takes inspiration from classic GUESS designs, as styles are modernised with soft prints and washes to create an authentic, heritage American Sportswear feel. The women’s capsule features a selection of cotton dresses, crop tops and biker shorts, with additional accessories such as trucker hats, fanny packs and bucket hats – giving you the perfect variety to prep you for the summer. The overall collection features classic Americana red, white and blue colours, whilst being balanced out with tones of black, grey and pops of orange and yellow. With this collection, we’re ready to jump into the Olympic action!


Eco-Swimwear Brand Away That Day Collaborates with Influencer Bettina Looney

One thing we love about summer is swimwear shopping, and this year is even easier as eco-friendly swimwear brand Away That Day launches an eye-catching collection with Bettina Looney. This partnership embodies elegance, style and body confidence, whilst ensuring that true joint passion for sustainability. Sticking to this idea of planet-friendly swimwear, the pieces have been made from regenerated nylon, derived from ocean plastic, fishing nets and other waste materials. *adds the whole collection to basket*

I was very much inspired by my mum, especially her style back in the 80’s! I love the flattering shape of the bikini and how the bottoms sit high on the hips. I love Away That Day’s sustainability aspect and how inclusive the brand is – It is an amazing way forward. I love how the collection has a bit of a Miami flare to it, and especially how it was inspired by something my mum wore in the ’80s. My favourite has to be the two-piece bikini with the high waisted bottom – I’m obsessed with it!

Bettina Looney

DUMEBI Founder Launches Non-Profit Foundation For Sickle Cell Warriors

Here at FROW Magazine, we love to highlight brands that are going above and beyond to raise awareness for particular matters and luxury British womenswear brand DUMEBI is one of those. Raising awareness and supporting people who live with a Sickle Cell condition, the brand’s founder Barbara Biosah launches a non-profit foundation, Gideons Treasure Foundation. Inspired by her own experience living with Sickle Cell Anaemia, Bisoah aims to use the growing platform of DUMEBI to create a support system through creative workshops, including Fashion and Art, as well as entertaining charity events. 20% of DUMEBI’s sales will go towards funding the Gideon’s Treasure Foundation’s initiatives, so the charity can offer free workshops and classes in order to use creativity as a means for hope and escapism.

Z For Accessorize Gold Vermeil Collection Launches

I’m sure you’ve heard by now that the in thing this Summer is the power of accessories, so the second drop of the Z For Accessorize Gold Vermeil Collection is just in time. Fresh for summer 2021, Acccessorize re-introduces its most luxe collection, crafted from gold vermeil and with 18-karat gold-plating and semi-precious stones for that easy, everyday wear. Designed by jeweller Zara Simon, this collection marks the first time we see colour being brought into the range, comprised of necklaces, earrings and single stud pieces – so you can create your own fun and unique ear look. The affordable collection includes pieces ranging from £20-50, making it a must-have to spruce up your outfits this season!

Introducing CBD-Infused Skincare Brand SAINT JANE BEAUTY

Need to refresh your skincare with a touch of luxury? SAINT JANE BEAUTY is here changing the game with a luxe CBD-infused range that will transform your ritual and complexion. Targetting the problems faced due to sensitive and stressed skin with products and tools that work to get your skin back to tip-top condition. The collection includes a beauty serum that is rich in powerful antioxidants and 500mg of CBD (the highest available in a face product on the market) in order to amplify and comfort your skin’s radiance, Vitamin C Drops that penetrate fine lines to reveal a bright and ultra-glowy finish, exfoliating fruit acid body serum and an Obsidian Smoothing Stone, working to calm and melt away skin stress to gradually define your contours. We can’t wait for our skin’s revival after using these products!

Finishing Touch Flawless Introduce New Facial Cleansing Tool

It’s time to leave the mindless routine of cleansing in the past and step up your game with the Finishing Touch Flawless Cleanse tool. Bringing the ultimate spa experience to the comfort of your own home, this tool will help transform your routine into a relaxing ritual. With 4 modes of vibration, this hygienic facial massager works as a non-abrasive tool to help you to create your own unique cleansing routine. Use your favourite face wash to remove your makeup and impurities, or perhaps use it with your favourite serum or oil to stimulate circulation and promote collagen production. We think this is going to be the best-kept secret tool to clean and glowing skin this summer!

Wild & Stone Launch Eco-Luxe Kitchen Essentials

Did you know that our tea towels are made out of microfibers, which are a type of plastic, and when washed, they release microplastics into our ecosystem? Well, Wild & Stone are here to change that narrative with the launch of their eco-luxe kitchen essentials. With organic cotton tea towels, compostable Swedish dishcloths and organic cotton hand towels and dishcloths, this latest addition are designed to be absorbent and durable – so you can throw them into the washing machine and it comes out like new again! What’s more, this collection is not only practical but stylish too, making it a useful and attractive addition to your home.

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