Bonjour From Paris As Naomi Campbell Stars in H&M’s New Season Campaign

Have you got a reservation at the hottest restaurant in Paris? Let us welcome you to Brasserie Hennes, H&M‘s fictional fashion destination that captures Paris’ iconic Brasserie culture, where you can simply watch the city of romance pass you by. Think dreamy pastries and luxurious hot chocolate, all whilst sitting out in the open air admiring the abundance of style that graces the streets – here, fashion is for everyone, and anything can happen.

This season we are treated to a collection that embodies the true Parisian style; classic, confident and interchangeable. City dressing items such as mini skirts, sharp overcoats and boots (an array from cowboy to knee high btw) are all declared wardrobe staples; with pieces arriving in warm tones of oranges, red and burgundy, harmonised together with check-on-check styling. Personality shines through with their extensive lineup of sparkling accessories, from macro tote bags to chunky and expressive knits.

If that doesn’t sound on theme enough, supermodel Naomi Campbell brings the collection to life as she stars in the campaign as the Parisian fashion insider. Joined by model Jill Kortleve, who acts as an inquisitive tourist who just landed in the fashion capital, the duo sit with a coffee in hand watching their fellow cast mates adorn the streets in the best of the brand’s AW22 collection. You may also recognise faces, including models Paloma Elsesser and Jordan Barrett, creator-couple Young Emperors and influencer twins Molly and Reese Blutstein.

Creative Advisor at H&M, Ann-Sofie Johansson says, ‘Welcome to Brasserie Hennes: a fantastical place of fiction, where our AW22 collection shines. We’re delighted to bring the wonder of Paris to H&M and we can’t wait to share it with you all.’

Take a look at the campaign video below!