Retailer Announces Sustainability Initiatives & Organic Beauty Brand Launches


As the weekend begins, we round up the week with all the latest launches from fashion, beauty and lifestyle! In the week that brought us World Earth Day, we are HOT on all things sustainability. From REVOLVE’s new planet-friendly initiatives to an ethically conscious fine jewellery collection launch, we have it all. Let’s not forget, a new product that is our summer secret to glowing skin!

REVOLVE Launch Sustainability Initiative REVOLVE For The World

In honour of yesterday’s celebration of World Earth Day, REVOLVE announces their latest global initiative – REVOLVE For The World. On a dedicated mission to raise awareness on global issues and encourage their audience to do good for the world, the retailer also introduces its new sustainable section alongside its first fully sustainable owned brand division – Tularosa Green. Recognising the importance of businesses adopting more sustainable practices, REVOLVE For The World will work closely with a variety of organisations to support their global goals, whilst also taking steps to reduce their carbon footprint.

We want to make sure that when we do trips and events moving forward that we are significantly more thoughtful about our impact while continuing to raise the bar in our marketing playbook.

Raissa Gerona, REVOLVE Chief Brand Officer

FRAME Releases New Sustainable Edit

To kickstart the summertime spirit, FRAME launch a new collection with 41% of the edit replacing sustainable practices and non-toxic processes by using safer, water and energy-saving techniques. Working to constantly evolve their collections, from reducing the size to exploring new sustainable materials, this edit is taking a step to a more ethical and circular future for the brand. The Summer 2021 collection features key denim pieces – alongside recycled, organic cotton and linen.


Samantha Siu Launches Their New Sustainable Jewellery Collection

We’re obsessed with accessorising this season and Samantha Siu‘s new sustainable jewellery collection is here just in time! The New York based brand is on a mission to create adventure through fine jewellery, whilst being committed to being socially and ethically responsible. The new 10-piece collection ‘A Love Affair’ celebrates history, culture and romance, inspired by Samantha’s first love. To also remain socially conscious, 10% of the brand’s profits are donated to the Phoenix International Foundation.

Independent Skincare Brand Faace Launches In Oliver Bonas

Independent skincare brand, Faace, hits the High Street as it launches in Oliver Bonas this month. Known for introduces the first-ever period face mask to the world, Faace aims to offer you a new way to shop for your skin, shopping for products that fit a lifestyle rather than skin type. Their mask capsule collection, including Period Faace, Tired Faace and Sweaty Faace, are all launching in-store. Plus, with every mask sold, Faace donates a pack of period products to those in need with social enterprise Hey Girls. This is definitely a brand to keep your eye out for!

We launched in the pandemic, but it’s been fortuitous for us, in the sense that self-care has been top priority but also, people wanting to support smaller, UK based businesses

Jasmine Wicks-Stephens, Founder of Faace

Aurelia London Launches New Resurfacing Serum

Aurelia London announces a new skincare launch this month with their Resurfacing Serum, formulated to rejuvenate all skin types. Including key ingredients, such as Niacinamide, working to smooth fine lines and wrinkles, whilst refining pores and targeting redness and blemishes. To top it all off, this lightweight serum assists the skin to naturally resurface for a balanced and radiant complexion. Glowy skin? Yes, please!

Skincare And Lifestyle Brand LATTICIA Organics Launches

We all love to treat our skin with kindness and the launch of organic skincare brand, LATTICIA Organics, is perfect for that. The brand is committed to inspiring mindful beauty and living, with a carefully handcrafted debut collection that features products from hair and body oils to glow serums and moisturisers. All ingredients are ethical, with shea butter sourced from a woman’s co-operative in Ghana.

Farmologie Relaunch With Soothing Body Care Range

Farmologie are back with a bang as they relaunch with their soothing body care range, designed to nourish dry and sensitive skin. At the forefront of clean skincare, Farmologie ensures every element of their brand is sustainable, vegan and cruelty-free. With natural ingredients preventing redness and a fresh fragrance that won’t irritate sensitive skin, you can be happy and unapologetically sexy in your skin!

Dry and sensitive skin doesn’t have to be boring and beige, and with some exceptional scientific development, we have been able to create a natural and environmentally aware range that not only works but smells amazing too.

Joanna Jensen, Founder of Farmologie

Missed last week’s FROW News? Check it out here.

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