The Trend That’s Taking Over The Season: Terry Towelling


Perhaps one of the most unexpected yet exciting summer trends to appear this year is that of terry cloth. The material that is intrinsically linked to memories of childhood beach trips and Juicy Couture tracksuits is proving its versatility and, in doing so, showing that it deserves a spot in our summer wardrobes.  

Reminiscent of 1970’s pool parties with a strong focus on comfort and ease, terry cloth clothes are the perfect cross-over item that your wardrobe needs. While the material usually makes you think of robes and beach attire, the 2021 update sees the material being used for shirts, shorts, hats, and even sandals. In the high fashion world, Bottega Venetta’s SS21 show closed with a floor length terry dress with 18th century inspired padded hips, while Mary-Kate and Ashley’s label The Row used the material for an alternative approach to their Henley top. The interesting mix of styles that are being created using terry cloth show that the material has transcended boundaries of functionality; terry was once a prime material for tropical getaways, but the SS21 iterations prove it is just as suited to a picnic at your local park.

If you’re looking to edge into the trend with some elevated basics, why not try styling a pair of terry shorts with an oversized shirt and sandals for the perfect off-duty summer look. Alternatively, you can inject the trend into your everyday wardrobe by shopping a terry hat or hairband. If you’re feeling bold, go all in with a terry dress or matching two piece – both of which will provide maximum comfort while proving your impeccable fashion sense. Whichever style you opt for, the sorbet toned terry pieces on offer are sure to add some excitement to your ensemble, wherever you decide to wear it. 

Check out our favourite pieces from the biggest trend this season below!


lf Markey, £110

Rowing Blazers, £90

Oas, €100

Monki, £40

Arket, £35

Les Girls Les Boys, £60

Hunter Boots, $65

Juicy Couture, £35

House of Sunny, £47

Zimmerman, £340

Terry, $275

Nanushka, £325

Zara, £19.99

Cos, £49

Essentiel Antwerp, £140

Grab your tennis racket, we’re channelling our inner ’80s athleisure with our favourite pieces from the re-emerging trend here

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