Blossom Into April With This Week’s Springtime Launches


It may be April Fool’s Day but we couldn’t trick you into thinking you weren’t receiving your weekly dose of FROW News this Friday, and we aren’t joking when we tell you we have a fashion, beauty and lifestyle roundup to kickstart the first of the month. With efforts towards inclusive modest style, a clean and polished nail collaboration and a FROW Favourite opening its doors in London, keep reading as we wouldn’t want you to miss this one!

Nadiya Hussain Heads to the Accessories Market

She may have been star baker on our televisions but Nadiya Hussain is now cooking up an elevated fashion collection in collaboration with Next to redefine high street shopping. The liberating range is home to a selection of headscarves and turbans; born out of the presenter’s struggle to find them on the high street meaning she had to make separate journeys and couldn’t buy everything she needed in one store. From floral playful printed fabrics to neutral shades that compliment all skin tones, the experimental collection is an extension of one’s personality and character; celebrated through beautiful and versatile designs. The Spring Edit is now available to shop from Next’s official site so be sure to check them out!

How Tommy Hilfiger Are Celebrating Ramadan This Spring

In their sixth collection to celebrate the holy month, Tommy Hilfiger unveils their latest Spring 2022 Ramadan Edit ‘The Oasis’ for both young girls and women. Inspired by calmness, spirituality and serenity, the new modest collection ebbs between soft pastel colourways of pinks and blues, flowing silhouettes and whimsical styles touched with embroidered detailing and subtle metallic accents. From sophisticated maxi dresses and longline jumpsuits to fluid kaftans and wrap over pieces, the capsule collection is the perfect elegant and elevated addition to your modest wardrobe.

Introducing Young Telfons X Hype

Following the drop of his highly anticipated EP, “All Eyes on Me Against The World”, South London rap veteran Youngs Teflon has remixed a collection with Just Hype. In a capsule collection that captures the essence of streetwear fashion in the spirit of the current UK rap scene, oversized t-shirts, relaxed fit hoodies and cargo joggers in vibrant oranges and standout black colourways. With some moderns tees more minimalistic and others printed with striking graphics, the oversized loungewear collection is now available online and in the Just Hype flagship store on Carnaby Street.

Small Steps, Great Changes in Amy Jackson’s Oxford Steet Collaboration

From my street to your street, our street to Oxford Street, actress and activist Amy Jackson has launched the ‘Beyond Now’ sustainable awareness campaign in an effort to showcase Oxford Street’s journey towards a more conscious future. During the month that marks World Earth Day, the star has curated a responsible edit of 70 conscious products across fashion, wellness, beauty and lifestyle as well as a timeless 90’s runway inspired Spring/Summer fashion capsule collection featuring the responsible pieces from over 30 brands. Alongside this, the Beyond Now Promise invites shoppers to join its collective commitment to drive positive change towards a brighter future whether that be to invest in sustainable clothing, cut down on single-use plastics or walk to the shops. If that wasn’t enough, from April 22nd to the 24th, Oxford Street will launch its Beyond Now Weekender in a series of responsible experiences, events and workshops as well as new launches of products and menus for you to explore. Sign us up!

Frame Lands in London

Just when you thought you couldn’t hear any more exciting news about FROW Favourites Frame, the fashion brand is taking things international and opening the doors to their very first London store! In a true celebration of homecoming, the brand is returning to the city of its inception almost ten years later. Located on Draycott Avenue, the store is designed by co-founder Erik Torstensson channelling the brand’s elevated simplicity, sophisticated detailing and design sensibility. With large scale skylights illuminating marble surfaces and contemporary grey wood materials, the store sounds to us like every shopper and interior design enthusiast’s dream; one that we’re certainly not ready to wake up from!

Who Said Easter Eggs were for Children?

Better than chocolate, this is the egg we know you’ll be hungry for this Easter as L’Occitane has launched their beautifully designed metal easter egg collection. Containing a selection of L’occitane minis from their Almond and Cherry Blossom collections, the must-have collection captures and echoes the true ethereal beauty of the spring season. From the mouth-watering taste of the almond egg cracking open to reveal a shower oil, soap and hand cream to the delicate yet fruity cherry tree flavour home to the cherry blossom shower gel, body lotion and hand cream. If that wasn’t all, why not decorate your easter table with the assorted egg box containing a mix and match of both flavours!

Rain on Me: Benefit Are Going Waterproof

Turning up the volume this season, Benefit is back with their much-loved Badgal bang mascara but this time with a gravity-defying waterproof formula featuring ultralight aero-particles. Creating major volume without weighing down the lashes, the 36-hour full blast mascara will last through the night whilst staying true to everything we love about the product. It’s effortless to apply using the unique slimpact streamlined brush that increases the lashes in volume, length and curl from root to tip, corner to corner and upper to lower. Keep your eyes out for this one if you’re ready to enhance our natural lashes.

Smile for Ciate London Collaboration

British brand Ciate London has launched a covetable summer collaboration with Smiley World and it is certainly set to bring a smile to your face. Spreading their unique message of positivity and self-expression to the world, the exclusive collaboration celebrates 50 years of smiles. From a limited edition six shade eyeshadow palette to a selection of playful products including smiley nail wraps, lip masks and illuminating blush palettes, the beautiful collection has something to suit all moods. To bring the lovable eyeshadow palette to life, iconic graffiti artist Andre Saraiva has designed the tie-dye effect background to the product and injects a sense of his striking style.

Jurlique’s Handcream of the Crop

If you’re anything like us, you’re always on the hunt for a new beauty product, we’ve excited to hear that Jurlique has launched a limited edition five rose range of balancing mists and hydrating hand creams in collaboration with Japanese-born and Canadian based botanical artist Raku Inoue. Celebrating their long-standing history of using roses, the exclusive rosewater collection is inspired by botanical beauty and the serenity of nature. Jurlique’s belief in a healthy ecosystem and biodynamic farming in harmony with Raku’s unique designs and artistic vision creates a collection that harnesses the power of the deep velvety hero rose and the candy-sweet rose to the powdery artists rose, the lemony white rose and the light yet enveloping essential rose. A perfect present from nature, the exclusive edition Rosewater Balancing Mist Five Roses and exclusive edition hand cream can be bought in store and online.

Get Snoozy with Anatome

Joining forces to offer an immersive sensory experience, Anatome has collaborated with recording artist Snoozy to create a collaborative collection. Home to four new sleep soundtracks to pair up with four of the brand’s sleep oils derived from ingredients including Cornish lavender, Somali frankincense, blue chamomile and Japanese seaweed, the collaboration takes the listener on a sonic journey through serene landscapes. Clients are encouraged to listen to the recordings before sleeping whilst applying the sleep oils or pillow spray to promote a relaxed night’s sleep. Lying with Snoozy’s talents and Grammy award-winning producer Jonathan Quarmby producing and mixing, the collaboration is one that we’re dreaming of.

Smells like Sustainability: Greenscents are Back with a New Collection

For a refreshed range that is truly beautiful on both the inside and out, premium British organic laundry and household brand Greenscents have launched their refreshing new product range; think brand new plastic-free packaging, products and fragrances. Home to a glass cleaner, fruit and veg wash, all-purpose sanitiser and anti-bacterial multi-surface spray, the collection sees the return of the best-selling washing up liquid in a minty blend and loo cleaner in nonscents (for those who prefer no fragrance.) Encouraging customers to waste less and reuse more, the brand has swapped their biopolymer bottles for amber glass bottles which can be reused and refilled whilst offering new environmentally friendly paper labels and sustainable pumps. Cleaning has never been so clean, sheen and did we mention green!

Need to catch up on March’s final roundup? We’ve got you covered here!

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