April & Alex

International Women’s Day Celebrations and Empowering New Collections


Hello March! If you haven’t heard already, March 8th marks International Women’s Day and what better way to celebrate than with the dedicated fashion companies partnering with charities for the cause. But that’s not all, this week we have bring you the minimalist, tailored collection of dreams, a ‘wearable art’ collection and more! So grab a drink as we catch you up with the latest news from the fashion industry this week.

Sacai Announce Women’s 2021 Pre-Autumn Collection

Sacai is coming in with a bang with their Pre-Autumn collection for 2021! Partnering with artist KAWS to celebrate the idea of ‘wearable art’, the latest collection sees the KAWS artwork applied to original sacai silhouettes. Exploring the transition from punk to hip hop, the new line dials up the visual imbalance with a range of fabrics from tweed and chiffon to silk. With this collection, launching in July, you’ll be a walking talking form of art…and we are LIVING for it!

Hush Partners With The Prince’s Trust For Their Women Supporting Women Campaign

Celebrating International Women’s Day in style, lifestyle brand hush have joined forces with youth charity The Prince’s Trust on their Change A Girl’s Life campaign. Working together to inspire and empower young women to build successful futures through employment, education and training. Supporting the campaign, hush will donate £1 from every item sold online this weekend, in order to start making positive, impactful change to young women’s futures. So we can all help make a change whilst we shop? It’s a win win!

The #ChangeAGirlsLife campaign aims to harness the power of brands and raise life-changing funds around International Women’s Day. It is more important than ever that we work together to support young women in the UK and drive real change for the next generation.

Frances Milner, Director of Fundraising at The Prince’s Trust

April & Alex’s Drop AW21 Collection ‘Ferox’

Hold up…breaking news! April & Alex present their brand new ‘ferox’ collection for AW21, inspired by the women breaking through the glass ceiling in 2021. Stepping into the new season, the ferox collection urges women to stay fierce, bold, powerful and confident to take on the world. From wearable velvet and leather pants to one-shoulder silhouettes and all new floral prints and signature ruffles, we will be confidently taking the new year in our stride as empowered women – despite the challenges life may have thrown at us. Girl power for the win!

If anything, the pandemic and 2020 taught us to reach for our goals fearlessly and to live our lives purposefully and passionately.

Didi Akinyelure, Creative Director, April & Alex

The Bias Cut Collaborates With Charity Wellbeing of Women To Target Ageism

The first age-inclusive online boutique, The Bias Cut announces ‘Ageism Is Never In Style’ movement as they collaborate with the Wellbeing of Women charity. The Strike Out Ageism campaign aims to disrupt and change ageist language and unconscious bias in everyday life. The collaborative pair are encouraging women of all ages to engage in conversation, whilst raising money for research into women’s health. Inspired by the campaign, The Bias Cut launch an exclusive collection featuring pieces by a selection of its independent British labels. 20% of all proceeds from the sales of the ‘Strike Out Ageism’ collection will be donated to Wellbeing of Women. Who run the world? GIRLS

By launching ‘Strike Out Ageism’ with Wellbeing Of Women on International Women’s Day we are making a clear statement: enough is enough. Every woman matters, whatever her age.

Jacynth Basset, Founder Of The Bias Cut’s Ageism Is Never In Style

Aissata Ibrahima Launches Her SS21 Collection

Calling out all you minimalist fashion lovers! Aissata Ibrahim is here with her brand new SS21 collection entitled ‘The Beginning’. This collection takes inspiration from old family photos and her mother’s 90’s wardrobe, combining the two with her own contemporary and contrasting twists. Colourblocking is at the heart of Aissata’s spring line with contrast looks in classic muted tones, whilst adding icy blue and lemon as a pops of subtle colour. The contrasts continue as the strong-shouldered, satin tuxedo suit style is combined with silk organza to create the balance between femininity and masculinity. The potential of adding this collection to your wardrobe is limitless!


GUESS Debut Their SS21 Collection

With Spring around the corner, we are scrambling to get our sunnier weather wardrobes into shape. But fear no more, the debut SS21 collection from GUESS Originals has got you covered with the perfect transitional pieces. The capsule collection offers a variety of styles, from cropped shirts and tees to lightweight sweatshirts and sweatpants. Providing the ultimate comfort whilst also making a statement, these pastel timeless silhouettes take a fashion-forward approach for the warmer months. We can’t wait for those summer nights already!

If you missed last week’s Fashion News, check it out here

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