Circular Denim Collection In Celebration Of Earth Day & Innovative Haircare


The weekend is finally here and what better way to it off than with a rundown of the latest from fashion, beauty and lifestyle. This week we bring you a debut circular denim collection launching in celebration of Earth Day, celebrity collaborative collections and new plant-based skincare collections. Let’s not forget a futuristic eyewear collaboration and creative hair care!

11 Honoré Launch Collection With Lena Dunham

News hot off the press! 11 Honoré launch their first celebrity partnership with American actress, Lena Dunham. Vocally channelling body positivity, the collection from the luxury size-inclusive e-tailer features original prints inspired by the actress’s artist father. From friends to customer and now a collaborator, Lena Dunham brings her unique personality and creativity to life with this collection.

Working with Lena was such a positive experience. She had a very clear point of view regarding the overall aesthetic of the collection as well as the individual pieces. Her vision made it easy for us to incorporate the 11 Honoré design and fit techniques – making this a true collaboration. Her creativity and unique personality surpasses film and television and it was a pleasure to bring this to life

Danielle Williams Eke, Design Director

Desigual Collaborate With Stylist Maria Escote On Collection

There’s nothing we love more than a collaborative fashion collection and the Desigual X Maria Escote does not stray from that. This creative, tropical collection explodes with statement florals and highlights of neon, making it the perfect colourful addition to your summer wardrobe. Fusing iconic 90s styles with a modern streetwear twist, the key standout pieces include a slinky snake print jumpsuit and psychedelic mom jeans – great for the lead up to a summer of outdoor gatherings.


FRAME Launch Ellen MacArthur Capsule Collection For Earth Day

In celebration of Earth Day on April 22nd, American fashion brand FRAME debuts their circular denim collection, designed as a part of the Ellen MacArthur Foundation’s Jeans Redesign Project. The collection introduces two pairs of jeans and a denim jacket designed with 100% cotton and recycled materials. Each of the denim pieces in the line are produced with significantly less water and free of harmful chemicals. The collection has been created in line with the Jeans Redesign guidelines to ensure the denim pieces last longer, can be easily recycled, made in ways that are better for the environment and the health of garment workers. FROW give this collaboration a thumbs up!

We’re committed to a more sustainable future at FRAME and are consistently working to identify the best possible materials to use and innovative mills and manufacturing partners who are also prioritising the use of clean ingredients and minimising waste. Our participation in the Ellen MacArthur Foundation’s Jeans Redesign is yet another step we’re taking as a brand to continue our commitment to environmental efficacy.

Jens Grede, Co-Founder and Co-Creative Director at FRAME

AKILA Announce Collaborative Collection With Charli Cohen

We don’t know about you but our go-to summer accessory has to be a good pair of sunglasses and the AKILA X Charli Cohen collaboration has arrived just in time. The LA-based eyewear brand announces their latest collab with London techwear designer Charli Cohen, joining forces to create future industrial silhouette frame HALO. Each pair is handcrafted from eco-friendly plant-based materials, which are biodegradable and renewable. AKILA also plants a tree for each pair of sunglasses sold on their website, so you can look good whilst doing good too!

FORHALLE Introduce Microwavable Moisture Lock Hair Bag

The future of hair care is here and the way we care for our extensions and wigs is about to change with the brand new microwaveable hair care treatment from FORHALLE. Their innovative and creative debut collection consists of four key products, but one is taking centre stage – the Moisture Bag. Offering a new spin on hair care, this one of a kind product opens the hair follicle allowing for better absorption of hair products, whilst increasing moisture retention and repairing extensions faster. If your hair is needing a moisture revival, this is definitely one to check out.

Codex Beauty Labs Launches Antü Collection

April marks the month for Codex Beauty Labs to kick off 2021 with the launch of its second collection of solution-orientated products, Antü. This latest collection from the plant-based biotech beauty brand protects the skin’s barrier against reactive oxidative stress. With all ingredients sourced from the low-pollution climate of the Patagonian rainforest, these products will protect and restore the skin from UV exposure and pollutants. The AntüComplex formula has been created using Patagonian plants and hyaluronic acid to soothe irritation and reduce inflammation. Sign us up!

ORLY Launch 70’s Inspired Spring Collection

Step back into the ’70s with the Day Tripping collection from ORLY. With 6 new groovy shades, from turquoise cremes to saffron and terracotta shimmers, in ORLY’s signature Nail Lacquer formulation – providing true pigment and total opacity. All lacquers are vegan, cruelty-free and free from harmful ingredients. The collection is also available in ORLY’s GELFX formula, a vitamin-infused gel manicure with long-lasting shine and wearability. With the nail salons booking up fast, bring the salon home to you!


Jo Malone Launch New Marmalade Collection

To kick off the beginning of the sunnier months, we’re switching up our signature scents with Jo Malone‘s new limited edition collection – inspired by nostalgic scenes and marmalade dreams. With the choice of 5 scents of summer, from Tangy Rhubarb to Elderflower Cordial, this collection captures jars of homemade jams and all the fun of the fete. Launching on 1st May, it is worth keeping your eyes peeled for this!

Missed last week’s FROW News? Check it out here.

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