Lounge Raises Over ยฃ1 Million for Breast Cancer with 'Feel Your Breast' Campaign ๐Ÿ™Œ๐Ÿฝ๐Ÿฉท

Credit: Annabel Noble
Credit: Annabel Noble

FASHION

Lingerie brand Lounge's annual 'Feel Your Breast' campaign achieves a remarkable milestone in the fight against breast cancer.

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For over five years, lingerie brand Lounge, has been on a mission to make a difference in the fight against breast cancer. Their annual "Feel Your Breast" campaign has been gaining momentum year after year, and this time, they've achieved something truly remarkable. With an outpouring of support from their loyal customers and creative fundraising efforts, the brand has managed to raise over ยฃ1 million for breast cancer research and support.

This year's campaign took the donations to an incredible milestone of ยฃ1 million. Throughout the month of October, Lounge was on a mission to raise funds in a variety of ways. Customers who visited their Westfield White City store got a special treat - two free thongs with every purchase over ยฃ40, and the best part? ยฃ5 of the order value went directly to The Lounge Foundation, the charity behind Lounge's philanthropic efforts. The foundation is the exciting new initiative driven by the founders of Lounge, Mel and Dan Marsden. The initiative is not just about raising funds but also about making a meaningful difference in the world. The foundation's vision is to empower, inspire, and celebrate individuals, communities, and charities by leading and collaborating on projects that drive positive change.

Mel Marsden, co-founder of Lounge, expressed her enthusiasm for this new venture, saying, "We are so excited to be taking the next step in this journey; it is a true passion project of ours. As a sister to Lounge, The Lounge Foundation is on a mission to make a lasting positive impact for so many causes, from period poverty and education in developing countries to mental health. The opportunities are endless, so watch this space."

The Lounge team also hit the road with their famous "Boob Box," making stops at universities in Leeds, Bristol, Birmingham, Liverpool, and Cardiff. They handed out free thongs to students in exchange for a minimum donation of just ยฃ1. This ingenious initiative not only raised funds but also spread awareness about the importance of breast health and self-examination.

The powerhouse brand unveiled an eye-catching mural on the window of their Westfield White City store to celebrate this monumental achievement, . The mural, designed by the talented Millie's Murals, serves as a visual testament to the brand's commitment to the cause. It's a reminder that together, we can make a significant impact on the lives of those affected by breast cancer.

Lounge's "Feel Your Breast" campaign has not only helped raise much-needed funds for breast cancer research and support but has also contributed to raising awareness and fostering a sense of community around this important cause. With their record-breaking donation of over ยฃ1 million and the establishment of The Lounge Foundation, Lounge is demonstrating its commitment to making a lasting positive impact on various charitable causes.

As we celebrate their success in the fight against breast cancer, we can't help but look forward to the exciting projects and initiatives that The Lounge Foundation will undertake in the future. 

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