ATTREN. Is Revolutionising Fashion and Empowering Body Positivity Globally 🤲🏼🥳

FASHION

New fashion brand ATTREN launches with a unique sizing system and a mission to celebrate body diversity and empowerment.

Published

In a world where the fashion industry often adheres to rigid standards, ATTREN. emerges as a breath of fresh air, challenging norms and promoting inclusivity. Launched globally, the streetwear brand is the brainchild of the dynamic couple, Matt and Lauren Rowley, whose lives took an unexpected turn after a life-altering car accident left Matt with significant injuries, ultimately leading to a courageous decision for a left leg, lower limb amputation in January 2020.

Undeterred by adversity, Matt's indomitable spirit propelled him towards reclaiming control over his life through his passion for streetwear. However, navigating the fashion landscape proved challenging as Matt sought clothing that not only reflected his personality but also embraced his new body. Recognising the limitations in choices, Lauren, a devoted consumer of streetwear herself, joined forces with Matt to bridge the gap between mass-produced high street fashion and exclusive, non-inclusive luxury labels.

ATTREN. stands not just for resilience but also for inclusivity. The fashion industry's longstanding adherence to a strict sizing chart has excluded numerous individuals, perpetuating a one-size-fits-all mentality that ignores the beautiful diversity of shapes and sizes. ATTREN. boldly challenges this norm with a ground-breaking sizing system, setting it apart from anything seen before. But ATTREN. goes beyond just numbers and measurements; it uses inspirational language to replace traditional sizing labels, injecting a fun and playful element into the shopping experience. The aim is simple yet profound: to ensure that everyone, regardless of their body shape or size, can find their perfect fit. This initiative is a testament to ATTREN.'s commitment to promoting body positivity and self-confidence among its customers.

Women have the opportunity to choose from sizes that embrace their uniqueness: Stunner (extra-small), Divine (small), VIP (medium), Iconic (large), Queen (XL), and Goddess (XXL). ATTREN. invites you to join them in creating a world where everyone feels included and valued, irrespective of their size or shape.

In the realm of ATTREN., fashion becomes a tool for empowerment, allowing individuals to express themselves authentically and confidently. It's not just about clothing; it's about embracing diversity, defying stereotypes, and celebrating the beauty of every body. With ATTREN., the world of fashion takes a bold step towards a future where everyone is seen, heard, and celebrated for who they are. 

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