Viral TikTok Skincare, Fine Art Inspired Fragrances and The Black Pound Day Store Opens In Westfield… We Have Left No Crumbs This Week!


Happy Friday and hello July! We’re digging into it all this week with sustainable shopping platforms, fine art inspired fragrances and the way forward for thinking more optimistically about women’s futures, because after the overturning of abortion rights in the US, we think everyone needs some extra support in finding some hope for the future of women’s rights – here at FROW, we do not support the ruling and stand by pro-choice, feel free to share your thoughts about the Overturning of Roe vs. Wade with us on our social media @frowmagazine.

Delicious New Denim Drops!

If you’re looking to revamp your denim collection this summer, we have you covered! Lee x The Hundreds have designed a new collection inspired by the heritage between the two brands –  taking a different approach to iconic denim cuts! The collection has been created for the trendsetters of the future, umm…sign us up! and will range from between £40-£150. Not only will the hottest new denim be available, but Lee and The Hundreds have also designed graphic t-shirts, pullovers and the cutest embroidered denim sets! This is not a collection you want to miss out on!

You can shop The Hundreds x Lee Collection now at

Embrace Your Shape with YAA YAA LONDON!

Inclusive jewellery. Yes, you heard that right… inclusive jewellery. YAA YAA LONDON – a FROW favourite BTW – has taken their eclectic designs to the next level with their newest collection “Shape”. Channelling body positivity, the new collection – featuring their iconic Agate Adjustable Block Rings (£92) – includes statement earrings called “Spring Candy” (£160)  and the “Body” Cuff bracelet (£135) that each reflect a unique body type! It’s time to embrace your shape ladies! 

The limited edition collection is available to shop now, online at! It’s the summer of body positivity people, so you don’t want to miss out!

Dune London Create Kicks for Kids!

New footwear alert! Dune London is set to release their first ever kids footwear range today; a 22 piece collection girls range consisting of “ready-to-run trainers”, “cool-for-school shoes” and mini remakes of the best-selling adult styles! So you can match your mini-me in the chunky tread Chelsea boots, 90’s inspired snaffle loafers or even the must-have gold glittery motif trainers! So you can both step into summer, fashion-forward! Dune London never does anything by halves, so the new kids collection has been made with the same quality and premium design at its core. 

Prices range from £45-£75, and you can shop the collection online at, as well as in select retailers such as Next, Very and M&S!

BAOBAB Creates the Ultimate Swimwear of the Summer!

Sustainable swimwear, ummm yes! Colombian swimwear brand BAOBAB has just announced its last collection, featuring a cocktail of colourful swimwear pieces for every shape and size. BAOBAB is dedicated to recycling and using sustainable materials to create its iconic high-fashion swimwear, because looking good shouldn’t cost the earth! Alongside developing an extensive sizing range, so you don’t have to sacrifice style to find a size that fits. We don’t know about you, but they’re certainly ticking all our boxes! The collection comes in an array of colours, so whether you’re into bright colours or muted shades, there’s something for you!

Choose Love & Do Good With Charity Supporting Necklace

Dawn O’Porter and Rachel Jackson have collaborated to create a “Love” necklace, with all profits made from sales going to the Choose Love charity. The new art deco necklace features a rainbow of different gemstones set in 22-carat gold plated sterling silver and is not just a fashion statement, but a contribution to a charity that supports refugees and displaced people worldwide with lifesaving rescue boats to food and legal advice.

The necklace is available to shop now exclusively at and retails for £75.

The Future is Comfortable Footwear

Converse and A-COLD-WALL have continued their partnership and reimagined Converse’s original Chuck trainer inspired by Nike’s design. Introducing the “Sponge Crater”, we know it sounds crazy but it’s GOT to be comfortable!, that embodies the idea that ‘less is more’, you can’t go wrong with minimalism! The unique design of the new shoe delivers a bold silhouette, with next-gen comfort and style at its very core. The new ‘Sponge Crater’ has been designed with a flat-knit upper to ensure ease of movement and promote breathability for the ultimate, lightweight but trendy summer shoe! Catch us stepping up our shoe game this summer… and you can too!

The shoe is available to shop in three colour-ways; black, beige and red/grey and can be purchased from, and select footwear retailers now! 

Crocs Make A Comeback!

Thought we’d left Crocs back in 2010? Think again. Crocs has joined forces with luxury fashion house MCM Worldwide to reimagine the classic clog and will be available exclusively at and in select MCM boutiques. The new designs remix iconic aspects of each brands’ DNA; the mini belt-bag croc comes with a detachable bag that can be worn on the shoe or as a fashion accessory, as well as being adorned with 24 carat plated gold Jibbitz. However, if that isn’t your thing, there are also yellow and black bulldog motif crocs, with detailing that resembles a dog collar for some added edge!

Bare with us whilst we go grab our credit cards…

Floral Street Launch Bloomingly Beautiful Fragrance Collections Inspired by Van Gogh…

Looking for a scent-sational fragrance this summer? Look no further than Floral Street! Floral Street and The Van Gogh Museum have continued their partnership and are bringing out more fragrances; in candle, oil diffuser and room spray form – we’ll take all three… The two new scents are inspired by Van Gogh’s paintings, “Sunflowers” and his favourite subject, the almond blossom tree. Not only are the scents sure to transport you to a vibrant sunny day if, in typical British fashion, it’s storming outside – they are also vegan and sustainable, so it hasn’t cost the earth to keep your room smelling fresher for longer, we do love some sustainability!

Ranging from £18-£34, you can shop the new scent collection on, Van Gogh Museum and other selected retailers!

Watermans are Serving up Some Serious Lash Envy!

What if we told you there was a safe, vegan friendly and fast acting way to grow your lashes? No, this isn’t a joke! Watermans, the hair growth specialists, have now introduced a new product to their collection called Lashology. Lashology is a lash serum mascara that helps you grow your eyelashes and gives you thicker and more defined lashes with just a few applications! With a false lash effect too, Lashology successfully combats the need for lash curlers to avoid any damage – yes please, *adds to basket* – so you can continue to grow your natural lashes without compromising on your lash health! 

The Lashology serum is available to shop at now and retails at just £24.99!

Instagram: @watermanshair
Instagram: @watermanshair
Instagram: @watermanshair
Instagram: @watermanshair
Instagram: @watermanshair
Instagram: @watermanshair

The Wonder Balm “Accidentally” Saving Problem Skin

Soft, supple, smooth skin? Sounds good? Yeah, we thought so too. As seen on Dragons Den, Delhicious Body has come through this summer season with a multi-purpose moisturiser that’s supposed to calm and cure skin conditions such as eczema, dermatitis and psoriasis! The wonder product wasn’t formulated to combat problem skin, but has taken TikTok by storm with its amazing results nonetheless and built up an impressive 50,000 person waiting list… sign us up too please! There are currently two different formulas; the ‘Migh-Tea’ moisture balm and the ‘Min-Tea’ moisture balm, both aiming to hydrate and nourish your skin to give your complexion the glow it deserves!

Delhicious Body is currently stocked in Debenhams  (if you can actually get your hands on it that is) and retails for £13.95, as well as online at!

The Best New Textured Hair-Care Drop!

Calling all Black Beauty Queens! You do not want to miss this… PATTERN by Tracee Ellis Ross is officially launching in the UK. PATTERN is committed to delivering the ultimate hair care for all curly, coily and tight-textured hair, to celebrate and embrace your natural hairs beauty and power… and we are here for it! Tracee is filling the gap in the market for natural textured haircare and providing a collection that fits an entire demographic of consumers, who until now, were being overlooked! The PATTERN collection consists of eleven products, including light-heavy conditioner, hydrating mists, curl and strong hold gels as well as cleansing shampoo, and a variety of styling tools; including an edge tool, shower brush and hair pick! Tracee has truly left no crumbs with this collection and we are OBSESSED!

Can’t get enough? You can read more about PATTERN here.

You can shop the PATTERN collection in-store and online now at!

Get Your Self-Care ‘Fiill’ From Look Fantastic!

Here at FROW we love sustainability, all things eco-friendly and conscious! Look Fantastic are channelling that same energy with their new “Fantastic Futures” initiative, created to champion emerging indie beauty brands! The first brand supporting Fantastic Futures is Fiills! A refillable self-care brand that chooses ‘refill’ over ‘landfill’. If, like us, you prefer to shop sustainable – because why wouldn’t you? – The Fantastic Futures platform is the perfect place for you to splash your cash on all beauty brands that promote conscious consumerism! So start to fill your self-care sessions that look after the planet as well as your skin… 

Fills will be available to shop on the Look Fantastic platform from the 12th July, so save that date, we know we will be!

RoC Shows Women the Joy of Living in New Collaboration with Sarah Jessica Parker

Optimism for the future has never been more challenging in light of recent events in the US, and RoC is taking steps to ensure more women can look to the future with a hopeful outlook. RoC have collaborated with Sarah Jessica Parker to deliver the #LookForwardProject which aims to aid women in improving their health and well-being as they age, combatting any anxiety about getting older and delving deeper into how it affects different age brackets. This collaboration and research will aid RoC in boosting women’s positive mental health significantly, and we are here for it! 

Read more about RoC’s mission for a better future at!

We Rise by Lifting Others: Its Time to Start Supporting Black Owned Businesses!

If you’re planning a trip this summer… The Black Pound Day Store is the place to be, so if you aren’t in London already, plan your travel because you do not want to miss out on this! Black Pound Day is a store based in Westfield London that celebrates over 80 Black owned businesses and their founders, with a #blackpoundday that is hosted on every first Saturday of the month! By increasing the visibility of Black Business, BPD aims to facilitate change and reduce inequalities affecting Black communities worldwide and was born out of the anti-racism protests in 2020 after the unlawful murder of George Floyd. You can shop all things fashion, lifestyle and beauty, as well as support and uplift Black businesses! 

That’s our FROW field trip sorted! 

You can find out more about BPD and their mission for change on their website

Instagram: @bpdofficial
Instagram: @bpdofficial
Instagram: @bpdofficial
Instagram: @bpdofficial
Instagram: @bpdofficial
Instagram: @bpdofficial

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