Inspiring people to reduce their waste, to be inclusive and to shop sustainably, Tommy Hilfiger launches their playful, graphic ‘Luv The World’ capsule collection. Not only do the customised animated designs look cute as hell, but there is also an ethical message behind the brand’s creative designs too.
The gender-neutral collection is made from 100% recycled cotton and mono-material styles meaning all garments are composed of one single fabric, making them easier to recycle in the future, extending their life cycle and reducing the impact on the natural environment.
Taking inspiration from oversized music merch, the sustainable, gender-neutral collection includes a range of relaxed fit hoodies, oversized t-shirt and comfortable sweatpants. From simplistic black and white to pastel pink and a vibrant tie-dye print, the collection houses a gender-neutral style and remains true to the signature Tommy aesthetic. Crafted with style and sustainability in mind, each piece is customised with a range of playful chemical-free animations including hearts, a smiley face earth, peace signs and the Tommy Jeans logo. ‘Luv The World’ is also stamped across, to inspire positivity and sustainability.
Not only this, but the pieces also include innovative do-it-yourself hang tags as the brand aims to harness the power of sustainability through diversity and creativity. Detailing how to tie-dye t-shirts, turn a t-shirt into a bag and a hoodie into a dog jacket. The hang tags are the perfect way to inject new life into worn pieces and aim to encourage creative upcycling.
Pursuing their mission towards sustainability and circular fashion, the Tommy Hilfiger ‘Luv The World’ capsule collection is now available on their official website as well as selected online retailers. With prices ranging from £40 to £90, the collection makes the perfect loungewear investment.