FROW Kids

The Latest Spring/Summer Drops in Kids Fashion

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To Be Young release new spring drops

To Be Young, a design-led lifestyle brand founded byhusband and wife duo, Claire and Charles, created for growing families; specialising in minimal, adaptable and quality children’s clothing and lifestyle tools, without breaking the bank or hurting the planet. The founders recognise that every child’s personality speaks for itself and every home has its own rhythm. The brand has recently released its latest spring drops of newborn organic cotton rompers, bibs, and swaddle blankets in four beautiful colourways.

Organic Cotton Bibs 4-Pack Bibs – £19.99Swaddle Blanket – £17.99

Tiba + Marl partner with Smiley

Tiba + Marl collaborates with the iconic Smiley brand to produce a collection of fun accessories that will put a smile on your face. The new SMILEY collection launched today; inspired by community, strength and happiness. The founders of Tiba + Marl want to spread some much-needed joy. As they put it – “We’re moving forward into SS21 full of a new kind of optimism and a collection beaming with feel-good vibes”

Inka Buggy Organiser – £48Elwood Changing Back Pack – £140Picnic Cool Bag – £48

The happy 8-piece collection includes Puffy Totes, changing backpacks, Stroller Organisers, family cool bags, snack packs, changing mats, kids backpacks and picnic blankets. It’s bursting with fun & perfect for all the family.  For every Smiley collection product sold Tiba + Marl will also spread the happiness by collaborating with The Happy Newspaper – a quarterly newspaper celebrating all that’s good in the world; a platform to share positive news and wonderful people. In addition, Tiba + Marl will also send a copy to a school with every purchase made.

Scandi-born brand, Polarn O. Pyret announces the second drop of their highly anticipated Spring Summer collection.

Polarn O. Pyret has mastered the art of stylish, sustainable fashion and the latest drop certainly doesn’t disappoint. The already popular range is flourishing with a variety of gorgeous springtime prints, including farmyard animals, aeroplanes and subtle hints of leopard print, Polarn O. Pyret is sure to bring out your little one’s wild side!  The brands 100% GOTS Organic baby range (0-1), ensures every garment is kind to baby’s delicate skin, as well as being durable and of course being super comfortable!

Not forgetting Polarn O. Pyret’s famous Pyjamas. The sell-out styles will have kids of all ages escaping to a dreamland by the sea! Made in the softest GOTS organic cotton these super soft jammies feature special flat inner seams, as well as the brands clever fold down cuffs to ensure little ones will be wearing them for years to come! The burnt orange floral print is sure to be trendy choice this season.

“We are really excited about the second drop of our Spring Summer collection, as it marks the joyful times ahead with lighter evenings and sunny days! Bringing back our iconic styles, including PJ’s, skater dresses, twinsets and baby overalls, but in true PO.P style we have put a fun twist on them all, to help put a spring in your kids’ step from morning to night!”

Mats Nilsson, UK Managing Director

Karl Lagerfeld Girls and Boy SS21 Collection: Embrace the present and invent the future

The latest Karl Lagerfeld kids SS21 collections is an expression of digitalisation, through their choice of all-over patterns, logos and colours. The brand has updated its logos and in particular, has adopted the new stick letter branding and new unisex KARL logo.

The collection includes Mini Me, as it does every season. For the second year, one of the Mini Me girls is directly inspired by the SS21 adult collection and will be sold at the same time in both the women’s and children’s collections. The range is designed for ages 1 month to 16 years old.

Peanuts X Dedicated Global Collaboration Launches Online, inspired by Charles M. Schulz’s beloved comic strip. 

Peanuts Worldwide collaborates with fashion company Dedicated for a line of apparel for adults and kids featuring Charles M. Schulz’s classic characters.   

T-Shirt – £24.95Leggings – £24.95

The kids’ Peanuts collection encompasses visuals of the characters in fun playsuits, pyjamas and swimwear playing sports including baseball, football and more. Available in a variety of items for girls and boys available in junior, preschool, and infant sizing. The Dedicated x Peanuts collection launches on the brand’s website and at Dedicated stockists worldwide.

Bella + Phoenix: New eco-conscious range to inspire children to explore the outdoors

Bella + Phoenix make creative clothes for kids and illustrated goods for the home. With a philosophy of learning through play and being inspired by nature.

T-Shirts – £24.99


The range consists of beautifully themed T-shirts for kids that come with a little book of knowledge to help grow little minds. So not only can your kid’s wear their T-shirt, but they can also tell you all about it! Kids aged 3 to 11 can choose from all sorts of themes to wear and learn about, from bugs, dinosaurs and leaves to sea creatures and space. A Tee of Knowledge is a lovely thoughtful gift for a little one – after all, who doesn’t want to help kids learn as they grow?

Moore Maxxam: The Mini Maxx Collection

New clothing brand Moore Maxxam create a collection of revolutionary, sustainable, comfortable, and multi-purpose slow fashion clothing, kicking off with the Mini Maxx collection for kid’s aged 6 months to 14 years.

Fun, colour, and movement permeate through the entire brand. The Mini Maxx Collection comprises four pieces; a bodysuit, a playsuit, long shorts, and a vest top – all designed to be multi-activity so they can dance, swim and play.

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