Summer Daze with Good American, Floral vibes with Puma & Liberty and Maybelline Teams up with Pinterest for 'Brave Together'
Happy FriYAY, FROW Fam! Yasss, another LONG weekend! As always, FROW News is back this week with a fresh new batch of everything that’s popping in the world of fashion, beauty & lifestyle. Obviously, we can’t begin without discussing The Met Gala—the theme this year honoured the late Karl Lagerfeld. Controversial, we know! Let us know what your thoughts are and of course, on the looks. Tell us over at our Twitter. Kicking off Mental Health Awareness Month is Maybelline with their newest partnership with Pinterest and we’re already loving it. We have a super fabulous collab between Sol De Janeiro and the iconic Barbie Ferreira! Sneakerheads, get ready to walk on sunshine this summer with Adidas x Sporty & Rich, a collection we’re sure you’re gonna absolutely love. Plus, amp up the chill vibes with H&M Home and their newest range that’s sure to create the perfect space for you to unwind. You know we’ve got so much more to dish out so…you know what to do!
adidas and Sporty & Rich have stylish sportswear covered
Ready to find your new favourite footwear? Following in the footsteps of their majorly successful 2022 collaboration, adidas is teaming up again with LA-based lifestyle and activewear label Sporty & Rich. Set to be another major hit for sportswear lovers, this collection blends together archived and iconic adidas designs with Sporty & Rich’s contemporary lens. The timeless Samba OG trainer sees an amazing revamp with three new bold colourways - cream white, white and blue rush – with each shoe featuring custom co-branding and pearl key rings. It isn’t just the footwear getting an upgrade in this collection, of course. Apparel also features in this collaboration, with cream, navy and light blue colour options to choose from. These two brands have got sportswear and streetwear down to an art, so we can’t wait for this drop coming this month.
It’s a botanical bonanza with PUMA and Liberty
PUMA and Liberty are treating us to another show-stopping collection, marking a third drop in their collaboration. And this one is perfect for all of you floral lovers out there! Paying homage to the harmonious flower power of the 60s, these brands honour iconic London florists throughout this botanical bundle. From ready-to-wear apparel all the way to kidswear, this collection has all the wardrobe essentials. Bold prints feature across the Flared Pants, while The Teveris Nitro and Slipstream footwear hop onto the floral vibe. We’re here for this reimagination of the 1960s flower power trend, with the collection available from the 5th of May online and in-store at Puma and Liberty.
Get ready for summer with Good American’s Denim Daze collection
Summer is fast approaching, and Good American are here to save the day - as usual! Their new denim collection “Denim Daze” is bringing all of our favourite summer wardrobe essentials. The Light-wash jeans would make the perfect addition to a basic tee and shorts or a micro mini are great to sport on a warm sunny day. Feel confident and ready to step into summer in style. Prices start from £89.
Keeping things classic with Levi's and JJJJound
The legends over at Levi’s are proving their superiority in the fashion game with a collaboration with design studio JJJJound.
JJJJound’s love for timeless fashion and designing with a purpose goes hand in hand with Levi’s iconic styles that have dressed generations. Across the six-piece apparel and accessory collection, light wash denim (of course) remains central, featuring the Utility Jacket (£260), JJJJound’s twist on the classic Levi’s 501® Jeans (£230) and a Denim Shirt (£180) that incorporates JJJJound’s classic oxford shirt design. Available online and at select Levi stores and JJJJound.com.
Turning up the heat with Mango’s summer collection
We’re getting ready for the warmer weather with Mango and their summer campaign and collection, fronted by model icons Raquel Zimmermann, Lainey Hearn and Tindi Mar.
It’s all about bold and vibrant prints this summer, and Mango have a look for every occasion. Blending an expressive Mediterranean style with nostalgic trends, the collection totally embraces the fashion game right now. Tropical, floral jumpsuits and crochet outfits make the perfect outfit for a day strolling the city, while tulle tops or maxi dresses are while watching the sunset on an evening. Top it all off with a Y2K-inspired metallic accessory. The hot new drop is available online now.
We’re diving right into Away That Day’s swimwear
Swimwear legends Away That Day are making sure we’ll be taking a dip in style with their first ever resort wear collection. The brand is going all out with expressive prints that take a departure from their timeless block colourways, and 100% recycled polyester materials. Sustainability and style? Yes please! With prices ranging from £55 to £135, charming floral bikini prints have us ready to book that summer getaway, while figure-hugging halter maxi dresses have evening outfits covered. Shop this wet and wild collection online now.
We’re talking all things accessories with Seol + Gold & Sophie Floyd
Hot on the heels of their first-ever store opening in Brighton, Seol + Gold have all of our new jewellery obsessions in collaboration with content creator Sophie Floyd. The influencer knows the importance of accessories all too well, so we just know this collection is sure to be a hit. The 44-piece jewellery edit features signature S+G pieces that are Sophie’s faves, as well as 6 new exciting pieces. Sophie's love for pops of colour, statement and chunky pieces has influenced the drop, with necklaces, rings, earrings and bracelets that will be perfect for every occasion.
And, if you want to get inked, you should check out their upcoming tattoo flash day on the 13th of May at the Brighton S+G store - you'll have to get there early as it first come, first serve. Shop the collection online now and get yourself tatted while you’re at it!
Scoring goals and serving looks with Lyle & Scott’s & Lewes FC
Football fans, stay tuned for this one. It’s no secret that apparel brand Lyle & Scott are big supporters of the sport, and their latest initiative with Lewes FC proves this.
In a major win for sporting inclusivity – which, we know is so important, Lewes FC Women’s team reached the FA Cup quarter-final and proved both men and women can enjoy the sport. And now, footie fans everywhere can don the team's iconic red and black striped jersey and away kit for £50 to look just as good as those on the pitch. We’re loving everything about this partnership – get your hands on the sporty sets online at Lyle & Scott now.
Huda Beauty Teases A Colourful New Launch!
Of course, the legendary makeup queen had to weigh in with the new craze around lip & cheek stains! Huda Beauty launches Lip Blush (£22), a soft, creamy formula that works as a long-lasting yet hydrating touch of colour. It is said to have the goodness of Hyaluronic Acid power and Coconut Extract that give it the diffused yet comfortable stain that lasts through the day. It also has enriching actives that nourish your skin while giving it that unique, easy-to-blend colour in 5 exciting shades! Huda Beauty Lip Blush will be available from 9th May at Sephora UK, Harrod’s, Boots, Selfridges and online.
19/99 Beauty Shows Us Beauty Has No Age!
19/99 Beauty is launching three new exciting products: a Cream Highlight Stick (£28), Cream Contour Stick (£28), and a Colour Set Setting Powder (£18). The Cream Highlight Stick comes with its signature creamy, buildable formula in two shades that are said to provide a seamless sheen to the skin without patchiness. The Cream Contour Stick is formulated with the same comfortable finish that can be tweaked to your liking with two blendable shades. Lastly (but definitely not least), the Colour Set Setting Powder aims to give that invisible matte finish to your look—no cakey lines here! Vegan, cruelty-free and crafted with single-origin recyclable packaging, this one’s sure to be perfect for your nights out around town! 19/99 Beauty is available at SpaceNK, Cult Beauty and online.
The Barbie Fever Is High! Sol de Janeiro Reveals New Face
Sol de Janeiro bags model and actor, Barbie Ferreira for their newest perfume mist campaign called ‘Where Will They Take You’, and we couldn’t be more excited. Helena Yang, CEO of Sol de Janeiro says "Barbie embodies the spirit of Sol de Janeiro - she is bold, confident, and unafraid to be herself. We are excited to share our perfume mists with her and with our customers, and to encourage everyone to embrace their own unique beauty and style." The campaign features the actress on the streets of NYC and sunny beaches of Brazil in just a spritz (if only!). The Body Mists are available at select retailers worldwide and on the brand's website.
Maybelline Partners With Pinterest For 'Brave Together' Initiative
May is Mental Health Awareness Month and Maybelline has team up with Pinterest for their mental health awareness initiative Brave Together. Launched back in 2020, the initiative helps to raise awareness on mental health and offer a space for caregivers to get more information on mental health issues. The brand will utilise Pinterest’s Creator Editorial Spotlight feature, a new addition to the digital platform that will house all Brave Together content for users to easily access. . Maybelline’s Brave Together campaign is now live on Pinterest.
Turning up the heat with H&M HOME
H&M Home have launched a summer collection filled with all the homeware essentials we need. Hot weather brings colourful bold prints, leaf-printed cushions, abstract neon vases and swirl-patterned tablecloths for some summer-ready home accessories or Hit the park, or the beach (if you're lucky) with the striped beach bag and chequered or geometric towel. H&M is giving our house a glow-up as well as our wardrobe! The collection is available in stores and online now.