Fruity Booty

Silk Pyjamas, Personalised Shampoo And A New Essential Oils Diffuser – Oh My!


Happy Friday! We’ve made it to the weekend and, with that, comes this week’s FROW News roundup! From new holiday campaigns to the first ever UK Fabletics shop, we’ve got a hefty roundup of exciting news for you in store. Not to forget some luscious lingerie, silky pj’s and wonderful personalised Christmas gift option, this roundup really is a bumper pack! So grab yourself a cuppa and some biscuits as you make your way through all the exciting updates we have for you.

Levi’s Teams Up With Hailey Bieber For Christmas

For its holiday collection, Levi’s has teamed up with model/fashion icon Hailey Bieber in a campaign that sees her discussing her personal style. Shot by Steve Dance, the holiday campaign watches Hailey style two of her favourite pairs of jeans by the label – the ‘70s High Rise and the Math Club Slacks – celebrating the ‘90s grunge aesthetic that informs her style. Showcasing the jeans styled with fitted crop tops under oversized shirting, simple layering and statement socks, it proves that often the most standout outfits are the most minimal – that is, of course, as long as they include some trusted Levi’s!  

KARL LAGERFELD Announces Gender-Neutral Collaboration With Cara Delevingne

KARL LAGERFELD has announced that next year we can expect a collaboration with Cara Delevingne. The iconic actress, model, singer, writer and activist cultivated a close friendship with the late designer that ran way deeper than their muse and artist relationship, so it is only fitting that the iconic fashion house has chosen to continue Cara’s relationship with the brand by way of this collaboration, aptly titled CARA LOVES KARL LOVES CARA. Launching in September 2022, the collaboration will see Cara working alongside design director Hun Kim to develop the designs, which will feature sustainable materials while focusing on inclusive, gender-neutral pieces that reflect the values both Cara and the brand are passionate about. We can’t wait!

SKIMS Makes Going To Bed a Glamorous Affair

Put the same amount of effort into your nighttime outfit as you do your daytime fit with the help of SKIMS’ new silk collection. Delicately silky and soft with a touch of stretch, the iconic label’s silk pyjamas are effortlessly elevated by way of their rich tones and alluring composition. Offering five new silhouettes – from a shirt and trousers to a slinky dress – all available in three coveted colours, the new high-shine, shimmering collection ensures feminine silhouettes and comfort go hand-in-hand. Perfect for the winter months where all we want to do is spend long mornings in comfortable and beautiful pyjamas – they’re going straight on our Christmas list!

Introducing Fruity Booty’s AW21 Collection

We are so excited to introduce you to one of our favourite lingerie brands: Fruity Booty. Female-led, conscious and sustainable, the label ticks all our boxes! Aware that lingerie offerings are often either highly sexual or highly functional, the label is dedicated to bridging that gap, creating pieces that are fresh, stylish and comfortable. Their Autumn/Winter collection is inspired by London, so you’ll find the playful tweed designs and classic checks that are traditionally used in outerwear reimagined across the collection’s 100% recycled mesh lingerie. The label produces limited runs of its products to keep in line with their sustainability pledge, so be sure to check them out soon!

Alife And Timberland Offer An Update To An Iconic Boot

Timberland’s iconic utility-inspired boots get a welcome (and exciting!) update thanks to its recent collaboration with Alife, the New York-based multi-faceted lifestyle company. Bringing a touch of NYC culture to the heritage brand, Alife updates the original Timberland 6” Premium Waterproof boot; adding an extra inch and a half of height by way of a double padded collar. The result? A pair that carries the recognisable DNA of Timberland while feeling decidedly fresh and new thanks to Alife’s urban touch on telling stories about the city it is based in. They’re the perfect addition to your street-style wardrobe, so grab them while you can!

Give The Best Gift This Christmas With Function Of Beauty

Gift your family and friends one-of-a-kind self-care bundles to meet their unique needs with Function of Beauty. Known for taking a scientific and personal approach to hair, skin and body care, the label allows you to decide what goes into your formula (including its scent!) to make a product that is totally unique and suited to your personal needs. This Christmas, show how much you know your family and friends by giving them a custom formulated shampoo, conditioner, hair mask and more from the incredible brand. Including a for him option, a hairstyling essentials trio and a curly girl routine, they really do have a bundle for everyone!

Horace Introduces Its New Firming Face Gel

Horace, the men’s grooming label that ensures all its products are at least 95% natural, has introduced a brand-new Firming Face Gel. Said to reduce sagging skin and fill in the lines between wrinkles, the gel is packed with active ingredients such as hyaluronic acid and peptides which ensure your skin is hit with a hefty dose of hydration every time you use it. Infused with a stunning woody amber scent, it’s the perfect addition to any man’s grooming routine. We know what we’ll be buying all the men in our lives for Christmas!

Alexandra Kay Releases Its Time To Breathe Diffuser

Alexandra Kay – which is renowned for its aromatherapy essential oils – has released the Time To Breathe ceramic diffuser just in time for the winter months where we need it most. Emitting a fine, fresh mist of essential oil blend at the touch of a button, it’s the best way to experience the therapeutic properties of essential oils. Plus, it’s finished with a soft LED light that emits a gentle glow, adding a calming ambience to your room. 10% net profit is donated to The Ehlers-Danlos Support UK charity with every purchase of this product, which makes the venture even more wonderful. Now all that’s left for you to do is decide which essential oil you’ll go for – we’ve got our eyes on the Time to Smile blend, how about you?

Fabletics Opens Its First UK Store

Pop this in your dairy – Fabletics is due to open its first-ever UK store! The label first championed high-quality, stylish activewear pieces that are as suited to your gym class as brunch, pioneering the athleisure trend while offering a wonderful VIP membership option that offers myriad discounts and deals for its loyal fans. The shop, which will be open on Regents Street from November 26th, will be extremely technology-driven, delivering an omnichannel experience that links online and retail experiences together. For example, the technology will allow you to request a different size or colour without leaving the fitting room, as well as the opportunity to engage in styling tips with professionals. Across the official grand opening, Fabletics will be offering exclusive in-store classes hosted by barre studio DEFINE London, as well as big discounts and giveaways, so make sure you check it out!

Did you miss last week’s FROW News? Don’t worry! You can catch up here.

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