In the midst of a global lockdown where safety, creativity and sustainability became so closely nurtured to us, best friends and fitness fanatics Katie and Margot founded activewear brand Samudra and began a journey towards ethical fashion, circular economy and female empowerment.
Created for women by women, Samudra is a small, self-funded activewear brand, ethically manufactured and based in London. The brand advocate for female empowerment and gender equality through a strongly female-dominated workforce, arriving hand in hand with their sustainable credentials and efforts to promote slow fashion consumer habits. Aiming to reduce plastic pollution, whilst restoring the life and beauty of the natural environment, the brand is home to a range of practical yet stylish garments. Crafted from 78% regenerated plastic from sources such as factories and landfill as well as reworked marine litter, which is collected through ghost diving, the ethical brand is making significant strides within the sustainable fashion movement.
The conscious collection includes a range of relaxed fitting t-shirts made from waste cuttings, supportive crop tops, high waisted leggings and accessories, including bags and hair scrunchies that can be perfectly mixed and matched. Many of their multi-purpose durable pieces even double up as swimwear, establishing a harmonious balance between style and sustainability without compromising functionality. The covetable garments also boast a high level of fitness functionality including muscular compression, UV protection and not to mention being completely squat proof. Amongst playful colourways and sharp sculpting silhouettes, the brand champions simplistic yet effective style, which certainly makes working out a whole lot easier.
To create their garments, the brand makes use of ethical materials including a regenerative, sustainable alternative to nylon called ECONYL, which reduces the use of crude oil and CO2 emissions, minimising overall environmental impact. By investing in Samudra you are not only actively contributing to preserving the environment, marine conservation and protecting the ocean’s biodiversity but the brand also pledge to donate 5% of their profits to female-focused environmental charities.
The brand’s slow fashion pieces are certainly the perfect fitness motivation, as well as helping you pave the way to a more sustainable wardrobe. The collection is available on the official site with price points ranging from £8 to £93.