PUMA Collabs With Afrobeats Giant To Inspire a Sense of Community with New Collection.
The vibe is Aztec prints as music meets style in the new collaboration between Puma and Nigerian Afrobeats artiste, Davido. Coming off the back of his highly anticipated ‘Timeless’ album release (don’t get caught slacking, it’s a bop!) ‘We Rise By Lifting Others’ collection features a range of apparel including hats, T-shirts and tracksuits. The pieces merge Puma’s classic designs with Davido’s Afrobeats-inspired aesthetic, and pays homage to the superstar’s African roots, sporting Nigeria’s green and white flag colours.
Each piece is designed by Davido and embroidered with his popular catchphrase ‘We rise by lifting others,’ indicating his happiness to help others grow, even as he grows–a true FROW MAN. The collection reminds us of an old African concept “Ubuntu”- a Zulu saying which translates to “I am because we are”, which is the idea that our humanity is interconnected, and that by lifting others up, we can rise as a community. This message is reflected in the designs of the collection, which feature bold graphics that evoke a sense of unity and inclusivity. As an artiste, ‘OBO’ as he is fondly called in the streets of Nigeria is known for his energetic performances and infectious beats, and this PUMA collaboration appears to echo just that vibrance, sure to resonate with men looking for bold, statement-making pieces.
The duo are not strangers to each other, in December 2021 Puma announced the ‘Fia’ crooner as a global brand ambassador, a strategic partnership looking to expand the sports brand’s presence in the African market; this drop is a great start.
The collection is available now in stores, and online.