NICCE Joins Forces with Twitch Streamer Billy the Goat 🐐

Credit: Courtesy of NICCE



British streetwear brand NICCE has taken a bold step into the digital realm by teaming up with dynamic Twitch streamer Billy the Goat. This partnership promises to deliver one of the most exciting collections NICCE has ever released, perfectly blending streetwear with the pulse of digital culture.

At just 20 years old, Billy the Goat has already made a name for himself in the digital and music scenes. Known for his M1 podcast and the Channel 4.0 series 'Goated', Billy’s engaging presence has also landed him spots on Piers Morgan Uncensored, GRM Daily, No Behaviour, Halfcast Podcast, and Filthy Fellas. His interviews with heavyweights like Unknown T, Digga D, Potter Payper, Eddie Hearn, and K-Trap have showcased his deep knowledge of grime and hip-hop, earning him a loyal following.

The collaboration kicks off with the NICCE Mercury Collection in Juniper Green, featuring raised embroidered NICCE branding alongside a goat hoof motif, drawcords at the hood, and elasticated cuffs. This will be followed in July by the Compact Collection, an all-black line boasting 3D moulded NICCE branding and the signature Billy the Goat logo, adding a sleek, modern touch to streetwear staples. Both collections include hoodies priced at £60, T-shirts at £35, and joggers at £50. Notable branding details like "BTG" under the neckline, on the right cuff, and on the jogger's left pocket make each item uniquely identifiable.

Billy has also created a film to accompany the collection, inspired by a popular superhero tale set in modern Britain. This film not only highlights his design process but also illustrates his creative journey, bringing a new dimension to the collaboration.

By tapping into Billy’s strong digital presence and unique audience connection, NICCE aims to craft a collection that truly resonates with today’s youth, blending the essence of streetwear with the vibrancy of digital culture.

Visit their website for more on the collection.

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