Let your kids go on an adventure this summer with FitFlop’s innovative new footwear line 🩴🚸



With the summer season approaching, you’re likely starting to plan out your holidays in the sun with the family. Supporting children’s natural curiosities and thirst for adventure, innovative lifestyle brand FitFlop is making sure this summer is as enjoyable as possible with their new kid's footwear collection, perfect for all the activities children will get up to as the weather gets warmer.

The reliable footwear brand is following in the footsteps of its previous creations with this new line of exclusive kid’s flip-flops and sandals, with a brilliant line-up of footwear suitable for smaller kids and toddlers. Biochemically engineered for children's feet, the shoes are designed to ensure the utmost comfort and support, whether you plan on relaxing by the pool this summer or playing by the beachfront.

Health and well-being are central to the brand's values, so it’s no surprise that this new collection features innovative materials and technology to make sure they’re suited for everything inquisitive children plan on getting up to.

Boasting a ground-breaking iQushion sole, each shoe in this line has a wider, stable base that features natural contouring to fit children's feet perfectly. The ergonomic flip flops are made from durable, flexible air foam perfect for children’s developing feet, with soft rubber straps to maximise support and stability, meaning they’re super easy to slip on and go about your day.

The back-strap flip-flops are designed with the active child in mind, with a flexible sole with grooves and supportive, solid back straps to ensure kids' coordination and balance as they blow off some steam this summer.

The sandals within the collection continue to keep children’s safety and support in mind; the comfortable, soft rubber straps are backed by tests carried out by the company to make sure kids' feet will be held correctly, while adjustable touch-fastening means the shoes can be put on or taken off without any hassle.

And, who says comfortable footwear can’t be stylish? Coming in a range of bright colourways perfect for the summer season, children can play and explore to their heart's content while looking as fashionable and expressive as ever. FitFlop’s new collection is available online and at selected retailers, with prices ranging from £22.

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