Gymshark Launches The World's First 3D Modest Billboard With Leana Deeb
TikTok Star and certified personal trainer Leana Deeb teams up with Gymshark to launch the world's first modest 3D billboard displayed in White Chapel Street in Shoreditch, London, using real fabric to create Leana’s headscarf.
Deeb says, “When I started sharing my journey, the goal was to inspire my audience and to help them become the best version of themselves. That hasn’t and won't ever change. I feel completely aligned with Gym shark's message of Every Strong Belongs and look forward to breaking boundaries together. To be the face of the world’s first modest billboard in such an iconic location here in London is a huge moment and responsibility. I truly believe impactful initiatives like these will empower more women to feel confident in their own skin and embrace their individuality.”
Not only that, Leana has released a modest graphics collection with the fitness brand championing inclusivity and spreading positivity - making Muslim women feel seen and included in athleisure wear. This modest line features a combination of long sleeve tops, hoodies and joggers. The collection is available on the brand's website with prices starting from £40.