No stranger to an innovative fashion collaboration, contemporary fashion brand GUESS has teamed up with California based fine art collective ‘FriendsWithYou’ for a playful Spring 2021 capsule collection that expresses the happiness of everyday life.
Founded by Samuel Borkson and Arturo Sandoval III, the design brand are globally recognised for their experimental art that evokes emotional healing through creativity and art. Promoting joy, love, peace and harmony, their collaborative collection with GUESS aims to spread connectivity and the positive message of magic, luck and friendship, something we have all learnt to greatly treasure during the coronavirus pandemic.
Admiring the FriendsWithYou message of positivity and enlightenment, the 81 piece collaborative GUESS capsule collection celebrates the design brand’s signature anime aesthetic from the lens of a high-end artist. The innovative collection explores vivid colour palettes, uplifting animated designs and experimental silhouettes through statement pieces that each have their own unique feel. The women’s collection includes an assortment of cropped hoodies, puffer jackets with cloud hoods, printed relaxed fit hoodies and terry cloth short sets. Whilst the men’s collection champions a range of t-shirts, hoodies and a denim co-ordinating two-piece.
Crafted with transcendence and optimism at its heart, both the rainbow colour scheme, vibrant embroidered logos and playfully animated designs remain fluid across each collection as well as the brand’s signature cloud animation representing light and serenity. Both capsules even extend to a range of practical yet stylish accessories including watches, backpacks and bucket hats.
“We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities. This FriendsWithYou x GUESS effort will begin by bringing magical experiences, on a massive scale, sprinkled throughout the globe.”Samuel Borkson and Arturo Sandoval III, Founders of FriendsWithYou
Not only is the collection the perfect addition to your spring summer wardrobe but celebrates sharing compassion for each other and our planet, whilst remembering that everything in our universe can be or wants to be our friend.
The collection will be available from the 14th April at the official GUESS online store and selected stores globally.