Say Hello To Gymshark IRL As The Brand Opens Its Doors To Their Debut Store


Ever dreamed about shopping your fave Gymshark gear IRL? Well, you don’t have to dream anymore, as the fitness community and activewear apparel brand opens the doors to its debut flagship store today. Want to know all the details? Buckle up because we’re here to give you the lowdown!

After 10 years of online retail, and despite many forecasts and fears over the extinction of the high street, Gymshark is settling into its sparkling new home. Located on one of the UK capital’s most famous retail roads, 165 Regent Street welcomes a store designed and built with sustainability at its heart. Whilst selling the brand’s widely loved merch and clothing, the 18,000 square foot lot also becomes a community hub to experience the true Gymshark essence and a range of activities. 

The exercise HQ introduces the Sweat Room, an interchangeable studio offering an ever-rotating programme of classes for the community to take part in. Hosting around 30 classes per week, five community sessions gifted to the brand’s charity partners, four Open Gym sessions and a Sunday Brunch event with a guest professional each week, there will be lots for you to get involved in! 

Take a pitstop at the Pro Bench and be greeted by a bar of experts ready to dish out their stellar fitness advice. Book an appointment for professional advice, personal training, or even to learn more about disciplined mindsets. Lasting 25 minutes, appointments are complimentary for everyone to take part in, from those starting their fitness journey to seasoned athletes looking to improve. 

Looking for a space to mould, change and evolve? The Hub delves into the creative world of podcasts, panels, workshops, screenings, live streaming, and the Sunday Brunch Club. Here you can speak to different communities, covering a variety of topics, staying ahead of the community’s interests, and predicting future trends in conversation. Talk about networking central! 

Before you leave why not grab a Joe and The Juice from its onsite location? Yes, you can grab hot and cold drinks, sandwiches, protein shakes and exclusive products, all without even leaving the store! 

Opening a flagship store on one of the most prestigious streets in the world. Founder and CEO of Gymshark, Ben Francis said: “The team have done an absolutely incredible job creating a store like no other and the experiences are going to be unbelievable. But what I’m most excited about, especially after the past couple of years, is that we get to hang out with our amazing community on a daily basis. I cannot wait.”

 We don’t know about you, but we’re already planning our visit!

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