Go Wild For MAI Kidswear Brand


Advocating both animal preservation and timeless contemporary kids fashion, a mum from Birmingham, Tina Salt launched her first childrenswear brand MAI standing for making animals important during the midst of the global pandemic.

Educating children of the importance and beauty of preserving animals, wildlife and the natural world, her sustainable brand is one that commits 5% of its profits to both Fauna & Flora, a charitable arm that helps support endangered animals across the globe and Weforest, an organisation that aims to restore our environment.

The unisex debut collection features rompers, sweatshirts, t-shirts, leggings and dresses in a range of modern neutral shades from blush pink to storm grey. Focusing upon the critically endangered animals, the designs are embroidered with species including the Amur leopard, the Asian elephant and the bumblebee. Crafted with style and sustainability in mind, the ethical collection is made from organic free cotton, with all packaging and labelling completely plastic-free.

The environmentally friendly collection is perfect for children from the ages of 0-8 and is exclusively available on the brand’s official website. We hope you are ready for a walk on the wild side, we know we are.

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