Mr Porter Celebrates Its 2nd Anniversary Of Mental Health Initiative With “Go Out” Campaign
The award-winning online menswear destination, MR PORTER begins a 10 day celebration of MR PORTER Health In Mind and World Mental Health Day with a 31-brand capsule collection and campaign inspired by the great outdoors – named Go Out.
Following the success of last October’s campaign, #TIMEWITHHIM, this year MR PORTER will spread the word about #MRPORTERGoOut across their social media channels – focusing on the importance of men’s mental and physical health, the value of wellness and the power of friendship. The campaign encourages the retailers’ audience to meet up with your loved ones and get active, whether that be a walk, cycle, surf or skateboard, all whilst breathing in the joys of the great outdoors.
MR PORTER Health In Mind continues to drive this vital conversation through its digital platforms and ongoing partnership with Movember and, with the support of our brands, contributors, networks and global audiences, we can propel change
Ms Fiona Firth, Managing Director, MR PORTER
The drop of the Go Out capsule collection features a curation of pieces from 31 of the world’s most renowned outdoor and lifestyle brands, from The North Face and Patagonia to Snow Peak and Aztech Mountain – with 39 pieces from the collection fully exclusive to MR PORTER. Profits from the sale of these items in October will be donated to the MR PORTER Health In Mind Fund powered by Movember.
Supporting the latest campaign, MR PORTER’S The Journal will feature four personal stories that explore the pivotal role of male friendships and how they can be used to aid mental and physical health, by driving conversation and sharing experiences. The initiative encourages people to donate whatever they can to the foundation as a way to support the charity’s work.
The fantastic Go Out Campaign is encouraging men aroudn the world to go out and spend quality time with their mates and ulitmately, help men live happier, healthier and longer lives
Mr Justin Coghlan, co-founder, Movember
Shop the capsule collection now via MR PORTER’s website, so you can feel good whilst doing good too!