Putting Style and Sustainable First: H&M Partners With Actor John Boyega On New Collection
The iconic H&M collaborations are back once more as the highstreet fashion brand announces the upcoming release of Edition by John Boyega. This launch marks a more sustainable menswear collection worn by the inspiring actor and changemaker.
Featuring a collection of key Autumn looks, all constructed from recycled, organic and innovative materials (such as Vegea™, a vegan alternative to leather), Edition by John Boyega fuses effortless workwear pieces with subtly daring floral prints and tie-dye patterns. This collection proves the season’s key pieces can be made in a more sustainable way, to create timelessly versatile garments that aren’t as harmful to the environment.
I’m excited to collaborate with H&M on a collection that aligns my passions with purpose. Sustainability to me, means thinking about longevity for the benefit of those coming after us.
Hero pieces of the collection include relaxed-fitting shirts and trousers, a green knitted cardigan, a denim patchwork chore jacket and a vegan leather alternative puffer coat. T-shirts within the collection are seen dressed with the hopeful reminder “A better present leads to a better future”, as a nod to Boyega’s change-invoking work. Let’s not overlook the accessory additions to the collection including graphic tote bags, floral cap and pink tie-dye canvas trainers.
The Golden Globe winner has not only earned recognition for his acting, but also for standing up for the changes he wants to see in the world. June 2020 saw Boyega make a heartfelt speech at a Black Lives Matter protest in London, using his most powerful tool of voicing his truth for driving empathy and change. Now collaborating with H&M on his uncompromising sustainable collection, the fashion-forward Star Wars actor celebrates the changemakers that do good for the world.
John Boyega is a brave leader of a generation that’s speaking up for change, believing there’s a better way to treat each other and the planet.
Ross Lydon, Head of Menswear Design at H&M
Edition by John Boyega will be available at hm.com and in selected stores on October 28th, so make sure to set your alarms because this collection is set to be a big hit!