Unleash Your Unique Superpower With Huda Beauty’s Newest Collection


Yes, it’s that time again, we’re in the need to hit the refresh button on our makeup routine, and what better way than restocking with products that will empower us every time we apply them? Ready for us to fill you in? The go-to beauty empire, Huda Beauty is back with another new collection that will help you channel big self-worth energy into everything you do, whether it’s manifesting your dreams, making bold moves or owning your power.

Inspired by founder, Huda Kattan’s self-worth journey, the new collection is a reminder to push past your limits, unleash your power from within and celebrate you in whatever way makes you feel your best. This powerful, confidence-boosting range features an 18 pan Eyeshadow Palette of elevated everyday shades, a dewy Face Gloss in an all-new shade, the cult classic Legit Lashes Mascara in the blackest shade and an exclusive 3 piece Eyeshadow Brush Set with luxe gold handles and synthetic fibres.

The search for your go-to daily eyeshadow palette is over, whether you want a lowkey natural vibe or you’re ready to amp up your eye look, bringing you a luxurious line-up of smooth warm tones from coppers, golds, browns and neutrals. First introduction to eyeshadow? Or perhaps you’re a pro, but whatever the case this array of intensely pigmented formulas allow you to create numerous looks that are all super wearable and can take you from day to night with a swipe of a brush. Want the full debrief? We are treated to 9 Powder Mattes, 2 Powder Metallics, 2 Creamy Metallics, and the latest additions of 1 High-Shine Wet Metallic, 1 Crushed Flake Metallic and 2 Gel Hybrid Eyeliner Shadows – yes, a super pigmented hybrid eyeshadow cream, which can be used as eyeshadows, liners, or eyeshadow bases (so cool!)

Need some new tools to make your shadows pop? The limited-edition Empowered 3 Piece Brush Set will be your best friend, with their high-quality synthetic fibres and super luxe gold handles that will ensure you have grip and precision. Complete your eye look with the cult beauty classic, Huda Beauty’s OG Legit Lashes Mascara, a double-ended product that targets lengthening and volume both separately and together, arrives in matching limited-edition gold packaging.

Bringing the seamless dewy glow, the all new Empowered Face Gloss is introduced in an exclusive super fine yellow and rose gold pearl flaked formula. This multi-use highlighting gloss with a sheer shimmer reflects the light for a luminous, glass-like sheen – isn’t that what dreams are made of? Apply product and watch it melt into your skin, without leaving that sticky or heavy feeling. Plus, it’s super compact packaging also includes a mirror, perfect for on-the-go application!

We can’t talk empowerment without some skincare for those self-care days! To accompany the collection, Huda Beauty also launches the Empowered Eye Lift & Contour Double Peptide Hydrogel Masks. Working to de-puff, brighten and awaken your appearance, these little treats are perfect for when your eyes need a some TLC, and you can do your winged liner at the same time!

Whether you need help perfecting your signature wing or your eyes need a little TLC, the Empowered Eye Masks will instantly lift, de-puff, and brighten the eye area while being your makeup prep BFF. Each pack contains 3 pairs of easy-to-apply masks.

We don’t give you the power to be beautiful, celebrate you in whatever way makes you feel your best

Huda Kattan, Founder of Huda Beauty

And guess what? The whole collection is available to shop on the 3rd October – brb we’re just forward-planning our powerfully unapologetic looks!

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