Kylie Cosmetics Is Turning Covent Garden Pink With An Interactive Glam Park

London’s most iconic shopping and entertainment hub, Covent Garden, is getting a makeover by none other than Kylie Cosmetics with their all new interactive Glam Park.

This fully immersive experience celebrates the latest cosmetic and skincare launches and summer glam looks from Kylie Jenner’s brand. Located on the Covent Garden Piazza from 11th-14th August, the unique pop up allows customers to enjoy bespoke makeup and skin consultations, a virtual reality world to try on different looks, a Glam shop in partnership with Boots, without forgetting interactive games, complimentary giveaways and endless social sharing moments – sign us up!

The brand shares the opportunity to register for Guest access using the Kylie Cosmetics Glam Park eventbrite page prior to visiting, in order to receive perks such as priority access. But don’t worry if you don’t get round to it because guest registry will also be offered at the event, through brand ambassadors located near the entrance – however they are on a first-come, first-serve basis so make sure to be quick!

Excited to bring the show stopping event to UK shores, social media mogul and brand Founder, Kylie Jenner said: “I want my fans to be able to try my high performance, vegan, clean and cruelty-free make-up and skincare products in person whilst also being able to have fun with the brand and achieve the latest summer glam looks.”

Always on the hunt for innovative new brands and experiences to bring to the capital’s go-to Piazza, Executive Director of Capco Covent Garden, Michelle McGrath said: “This immersive, one-of-a kind installation from Kylie Cosmetics is part of a sustained programme of introducing unique and exciting brands, creating a diverse and rich shopping experience.”

Part owned by Coty, Kylie Cosmetics formulas have all been created without animal oils, parabens, or gluten, along with a long list of other potentially harmful and irritating ingredients. A great selling point of the eponymous company is the carefully selected ingredients within each product that help improve and support the skin’s healthy appearance, what’s not to love?

We don’t know about you but we are already booking ourselves in to visit this beautified theme park, who’s coming?