We’re Dipping Our Toes Into New Swimwear, Summer Shopping and Virtual Surfing


Happy Weekend! Between the elevated luxury looks of this year’s Met Gala and the anticipated opening of more Savage Fenty stores, it’s no secret that this week there’s been an extravagant display of opulence. But we’re back to talk all things fashion, beauty and lifestyle in the latest contemporary collection launches and summertime must-haves. Today, we’re diving into the pool of sustainable swimwear, watching a sneaker brand join the virtual NFT marathon and opening our senses to new refreshing homeware scents.

Take a Dip into Medina Swimwear

Known for their impeccable flattering fit, attention to detail and pool of luxury designs that aim to stand the test of the summertime, sustainable swimwear empire Medina founded in 2019 is dipping into a new second skin collection for the upcoming season. Making ocean conservation, reducing environmental impact and ethical practice their mission, the modern brand’s elevated holiday staples are crafted from recycled fishnets and conscious fabrics. Meticulously engineered to perfectly sculpt the body, the seamless garments adopt a technical approach to swimwear fused with design sensibility and transitional quality. Catch this season’s summer wave with Medina.  

Hoodriching our Summer Wardrobe

Taking cues from the UK urban street scene, Birmingham based modern streetwear brand Hoodrich has dropped their in-demand womenswear line for the summer season. From oversized tracksuits and graphic t-shirts inspired by the brand’s Akira Collection to matching two pieces, utility joggers and sculpting cycling shorts; the contemporary feminine collection is one to relax your summer style whilst remaining authentic to the brand’s urban DNA.

Happy Feet Don’t Cost the Earth

Speaking of sneakers, founder of footwear empire Dune, Daniel Rubin has stepped into not only a new contemporary collection but a new sustainable focused trainer brand. Inspired by the unspoilt beauty of the islands off the coast of the French Riviera, the conscious Lerins label has launched ten options for both men and women. Amongst a range of premium leather, vegan leather and canvas fabrics crafted from recycled sea plastic, the trainers arrive with sustainable soles, recycled cork footbeds and 100% organic cotton linings. The directional and retro-inspired take on sneakers is not to be compromised by the brand’s commitment to sustainability, and for £130 we’re running to invest on the brand’s official online site.

Cool for a Claudie Pierlot Summer

Dreaming up a party capsule to remember, Claudie Pierlot is writing the Summer chapter of their fashion narrative with a subtle splash of vibrant colour and playful injection of abstract patterning. Whilst wild floral and vintage retro printed dress hems skim our ankles and blood red and sunflower yellow tones warm our glowing skin, the summer collection channels the vibrant energy of the summer whether you’re jetting off on vacation or spending the warmer season at home. If floral designs and whimsical silhouettes aren’t for you, the brand is home to crisp white tailored suits, elevated flared trousers and understated denim. After all, life is a party; one we should celebrate with Claudie Pierlot.

Sprinting into the Digital World

Running somewhere between online and IRL, move-to-earn, running and lifestyle app STEPN have recently paired up with ASICS to release a limited edition STEPN X ASICS NFT Sneaker Mystery Box Collection. Hosted and minted on BNB Chain, the collection was launched exclusively on Binance NFT Marketplace for users to download. Rewarding users with crypto for walking, jogging and running outside and encouraging strengthened relationships between sound mind and body, users are invited to download the app, purchase an NFT and move outdoors to earn tokens; meaning they can spend their rewarded earnings within the app system or swap for external cash-out profit. We don’t know about you but we’ve laced up our physical and virtual trainers for this one!

A Summer Product that Can’t be Mist

Natural-loving, youth-enhancing and conscious, cruelty-free skincare brand Pixi are back with a new summertime launch; the Clarity Mist. Perfect for all skin types, the oil-balancing and soothing mist refreshes, cools and hydrates your complexion whilst achieving an effortlessly dewy finish. Containing cica that heals the skin to avoid breakouts, hyaluronic complex to refresh and sea salt to fight the battle of everyday blemishes, the refreshing and cooling product is can be used all summer long. Whether used morning, evening, or throughout the day to calm the skin, or perhaps before you apply makeup or pre-sleep to seal moisture overnight, this conscious product is one that cant be mist (get it?).

Your Five a Day made Easy with Bergamont Scents

This one might not be a case of lemon vs lime with the many citrus options from Miller Harris. If you’re searching for that secret mood-boosting ingredient or a sweet citrus scent for the summer, Bergamont Scents might just have covered all senses of the word. With a simple regime of switching the fragrance to mirror your mood, from woody, oudy and deep powdery floral scents to citrus smells to uplift, invigorate and energise, the brand’s products are lauded for their aromatic nuances and elevated freshness. From the soul-warming, creamy sandalwood Reverie de Bergamonte for an uplifting positive background scent to the sweet, balmy neroli flower shimmer of the Luminere Doree flavouring, with one spritz it smells like a summer well scent to us.

Home is where Marks & Spencer X Fired Earth is

Something for the interior enthusiasts or those looking for the perfect way to elevate their living space, Marks and Spencer has launched their new homeware collaboration with timeless quintessentially British brand Fired Earth. Curating a modern elegant selection of beautiful textile designs across printed bedding, cushions, bed sets and towels, the exclusive contemporary collection blends Fired Earth’s iconic archival storytelling designs with M&S, enriched with heritage, beauty and subdued elegance. Inspired by the delicate yet decadent Paris, and rich timeless Marrakech collections, the distinctive line is one to bring intricacy and authenticity to any home. Launching on 12th May, we’re ready to take all this interior inspo!

Missed April’s final roundup of all things fashion, beauty and lifestyle, here’s your chance to catch what you missed!

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