Tower London Launches New Store on Iconic Camden High Street


Attention! We’ve got another store to add to your London shopping day list. Tower London announce the launch of their new store on the iconic Camden High Street, marking the first physical venture since their recent rebrand.

Celebrating over 40 years of being a family-run, London-based, independent business, brothers Gerry and Yiannis Demopoulos expand their existing London locations (including Brick Lane, Walthamstow, two in Wood Green, and an HQ in Shoreditch) by ticking one of London’s most iconic shopping destinations off the list. Highlighting London life and youth culture through a strong palette of black, grey and bold yellow, this new Tower London store creates a unique and elevated shopping experience – all whilst encompassing their heritage trademark identity that many of us know and love.

Tower London has become known for stocking a curated edit of heritage footwear brands, representing the tastes of each corner of the city. This new store also comes with the title of being the sole authorised retailer on Camden High Street for the renowned British footwear and clothing brand, Dr Martens. As the largest and longest-standing brand partner of Tower London, Dr Martens have a dedicated curated area within the Camden store. Some of the names amongst the footwear brands stocked in the store include Clarks Originals, Asics, New Balance, Birkenstock, Timberland and Veja.

This re-brand also includes their participation in increased London community and charitable initiatives. Working with Morgan Weekes of Morprime Industries, customers can expect to see a bigger selection of premium brands alongside collaborative and limited-edition footwear – including Tower London’s own curated streetwear apparel offering.

Camden High Street is a unique destination, having been on our target list for a while, and is the ideal place to experience the next level of growth with our customers and the local community

Gerry DemopoulosDirector of Tower London

The brand new store will officially launch on Thursday 30th September from 7pm, offering a limited-edition capsule collection of premium Tower LDN tees and hoodies. So get yourself down to Camden if you want to get your hands on some goodies!

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