Brora Brings Student’s Jumper Design To Life To Celebrate Wool Week


October 4th marks the official start of Campaign for Wool‘s annual Wool Week, and luxury Scottish cashmere and fashion brand Brora have kickstarted the celebrations with a collaboration with university students to create a limited-edition wool jumper.

Since Brora’s launch in 1993, the brand has been keen a supporter of the Campaign for Wool and their mission to raise awareness about the unique, natural and biodegradable benefits of this fibre. Participating in Wool Week, the brand has brought final year Textiles student at Duncan of Jordanstone College of Art and Design, Imogen Dunn’s design to life.

Students were tasked with designing a jumper using the Scottish town of Elgin where Brora’s mill is located & the magnificent River Lossie as inspiration, Scottish locations that are close to the heart of Brora.

Dunn focused on the crumbling ruins of Elgin Cathedral, the erosion of Covesea rocks and the weathering of Lossiemouth footbridge, as inspiration for her thought-out design and use of colour. The budding designer said: “These structures, in different stages of their lifetime, are a reminder that there is beauty in broken design. Not only did I thoroughly enjoy working on this project but I learnt a lot, gaining valuable experience and confidence as a designer.”

Imogen really took the inspiration to heart and with her clever graphic design and use of colour, the outcome is a thoroughly modern stylish jumper with a poignant story behind it.

Victoria StapletonFounder & Creative Director of Brora

Claire Adholla, Programme Director for Textile Design at Duncan of Jordanstone College of Art & Design said: “Imogen approached the project brief with sensitivity and thoughtfulness that carries through all aspects of her submission. She has understood the softness and subtlety of the landscape that formed the core inspiration and captured this through a range of drawing processes that in turn informed her approach to sampling.”

180 limited-edition Campaign for Wool jumpers featuring Imogen’s winning design will be available online and in Brora stores from Monday 4th October 2021. So be sure to check out the campaign before it’s too late!

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