We’re Riding the Superbowl High with Savage x Fenty, Keeping Things POREfessional with Benefit & Celebrating 10 Years of FRAME! 🏈💐


Happy Friday FROW Fam! We hope you’ve all had a positive and productive week, finally it’s time to relax and unwind because the weekend is here, and we are kicking it off in style with London Fashion Week! Are you tuning in to any of the digital shows? We’re definitely going to be getting our fill this week, from Paul & Joe to QASIMI, we’re hoping to catch them all! Also, you know we weren’t going to miss out on talking about Rihanna’s halftime show at the Superbowl. Where do we even start? The performance, the singing, and the pregnancy announcement!? Bravo RiRi, bravo. Let us know your thoughts on our Twitter, we’re itching to discuss it with you! 

Now for this week’s news, we’ve got a whole host of femininity thanks to FRAME and Max Mara, as well as some seriously sporty bits from adidas and digging deep into our POREfessional side with Benefit. Yeah, you aren’t going to want to miss this…  

Go Big Or Go Home With H&M 🤩🛍

It’s time to let that inner prima donna shine through with H&M’s newest SS23 collection. Who hasn’t dreamed of being in the movies? From March 2nd, the eveningwear capsule inspired by Hollywood’s Golden Age will be available in stores with added extras: luxe loungewear and accessories all made with sustainable materials with prices starting at £24.99. The face of the campaign? Colombian-American artist, Kali Uchis. Telepatía tells us you’ll love this one.

TSHA Partners With New Balance And JD Sports To Give Us A Remix On The OG 🎤🏀

Festivals are coming and we know you’re going to need some comfy kicks to go with your outfits. New Balance and JD Sports have paired with BBC Breakthrough Artist, TSHA, to bring retro-inspired 530 for the “Galdem” to add to your growing shoe collection. The OG New Balance style returns in four distinct colourways all for £95 and the Moonbeam colourway is exclusive to JD only to wear on your adventurous treks, “Running” or just for “Dancing In The Shadows”. Looks like these trainers are also making a breakthrough.  

The First Accessory Marketplace Is Here! Katchin! Katchin! 💎💜

Attention, attention! The first global marketplace dedicated to jewellery and watches is finally here and it’s all thanks to Katchin. Over 70 loved brands such as Diesel, Issey Miyake, and ICE Watch are included in the newest launch, accessible for Y2K lovers and ready to add that extra spice to your outfits. While you may look like a 10 already, would you not agree that accessories can just elevate your look? The excitement doesn’t stop there – instead of customising with the filters you’re used to, the brand has added their own small personalisation’s; stone type, material, and range of watch movement. It’s almost as if it’s uniquely made for you… 😉

You’re the Boss, Good American, You’re the Boss 💼💗

Good American have the power and they are showing it through their new ‘Bosswear’ collection. The brand known for empowering women is covering all grounds of fashion and this time, they’re stepping into the office and making a statement. The range starts from £45 with essential pieces such as suit sets, tailored shirts, and a blazer in a popping fuchsia or classic black, featuring none other than our favourite mom-ager Kris Jenner. Expect heads to turn at the workplace (even though they should be focused on their work)!  

Looking At Femininity Through A New Lens 🕶

Sophistication, elegance, and power – the holy trinity of femininity and luxury fashion brand, Max Mara are expressing all three values in their newest eyewear collection. We’re seeing the world through a new lens (literally) with the new MM0050 Sophie frame (£220) completing that boss look with an iconic and classic curved design. The brand is adding to their accessory collection with a construction and special curved Harmony lenses. The sun is finally coming back and it’s time to express yourself in some new classy shades.

adidas And Wales Bonner Keep Us Feeling Irie  

The whistle has been blown, kick-off has started, and the Jamaican Football Federation features two-star players: adidas and Wales Bonner. The brands have signed a four-year deal together revealing their first collection – home and away kits for the Reggae Boyz and Reggae Girlz including a reversible anthem jacket and pre-match jersey – embracing the mix between culture and fashion and inspired by designer, Grace Wales Bonner’s, own Jamaican Heritage. The pieces are to wear on the pitch or to celebrate the team from the stands. Jamaica big up yourself! ⚽️🇯🇲

Game, Set, Match! Savage X Fenty Are Back! 🏈💦

We’re sure you all tuned in to watch the highly anticipated halftime show performance at the Superbowl where Rihanna gave the world a performance to remember. To top off the show, Savage X Fenty has dropped a limited-edition collection. We’re not talking helmets and cleats, but we are talking LVII cropped jersey, hoodie and sweatpants in a natural colour palette. So, lovers of the game (or just lovers of Riri), this one’s for you. 

Welcome To The House of Y2K 💗💚

International readers, listen up! Move out the way, Paris Hilton, the queen of Y2K is coming through partnering with leading shopping service, Klarna, to give us The House of Y2K, an interactive pop-up shop. Making its way to the streets of LA to celebrate the era we all love – the early 2000s, the shop explores the evolution of shopping and iconic pop culture fashion trends. And what screams Y2K more than a limited edition velour tracksuit? The set is available exclusively through Klarna, with 100% of the profits going to Hilton’s non-profit 11:11 Media Impact – “that’s hot!” After all, “life is too short to blend in”.  

Taking A Splash With SKIMS 🌊☀️

Dive right into this piece of news as SKIMS Swim Shop is back and right on time too. Who has their holidays booked already? (Lucky you if you said yes) Because we’re prepared to give you some swimwear options perfect for your beach trips, with their best-selling pieces returning as well as 10 new swim silhouettes and the first-ever collection of cover-ups and hair accessories to match and layer up. Serving looks and sand in between your toes? Sounds like a dream. 🌥

The Pore Masters Teach us a Lesson in Skincare 🫧😶‍🌫️

Benefit is keeping it POREfessional with their newest collection of Pore Care! One of the UK’s favourite primers is stepping into skincare and bringing us a six-piece care line that aims to visibly minimise, clear, and smooth our pores for a more even and balanced skin biome! From a Foaming Cleanser (£26) to a ‘Tight n Toned’ Toner (£32), these new skincare superheroes are all set to keep our skin refreshed, moist, and blurred. The range launches nationwide on March 1st – we dunno’ about you but we’re ready to sit back, relax and let our prepped and primed skin do all the talking.  

BIOEFFECT Just Blended Your Skincare Routine into One Simple Step! 💧🤩

Attention! There’s a new Power Serum in town and it’s shaking up the anti-ageing game. Introducing the EGF Power Serum (£165) by BIOEFFECT, designed to combat signs of dehydration, UV damage, wrinkles, thinning, and sagging skin – umm, yeah, it basically does it all! Formulated with a combination of 12 ingredients, including BARLEY EGF, this age-defying serum fortifies the skin barrier and pumps your pores full of vital skin agents. Someone warn our dermatologists… it’s time to step it up!  

Victoria Beckham Channels Posh Spice for her Latest Lip Kits! 💋

Spice up your life and your pout with the latest from Victoria Beckham Beauty. The New Posh Lip Sets (£80) are here to bring back the nineties, with a modern twist. The sets include a precision Lip Definer, Posh Lipstick, and Hi-Shine Posh Gloss to help achieve that iconic 90’s overlined lip look, whether you’re going for Berry Brown or keeping things neutral and Nineties Nude. Waterproof, long-lasting, and flake-free; you can take your lip look from day to night seamlessly, without the struggle of having to reapply consistently. So tell us what you want (what you really, really want 😉). We’re sure these lip sets are high up on your Wishlist… 💄

Hibernicis are Bringing Spa Level BodyCare to our Bath 🧖🏼‍♀️

Hibernicis are embracing bath and body with their newest body care collection. Aiming to nourish, moisturise and hydrate. Their newest Body Oil Flúirse (£69) and Sonas & Sólás Shower Oils (£69) have been designed with a unique blend of natural ingredients to ensure only the best of plant and herbal life is being boosted into our routines. Formulated to include vitamins K, B, A, and E as well as seaweed extracts, these oils work to detoxify and repair your skin whilst you relax and unwind – and who doesn’t need some of that? Looks like Hibernicis is offering to do all the heavy lifting for us, ummm yes please? 

KEEO is Making Manifestation of Healthy Hair a Very Real Possibility… 💆🏻‍♀️

KEEO is here to set the record ‘straight’ when it comes to quality hair styling! Introducing the new KEEO Genius Smart Glide Hair Straightener (£179). Designed with patented Smart Glide technology, this heat tool leaves out all the stress and tension of regular styling with improved flat-plate technology to prevent any snagging or clamping. They are here to change the game with reimagined plates, featuring an air gap, to prevent harmful heat from being applied directly to your hair; because we all know there’s nothing worse than the smell of burning hair. Gone are the days of fried and frizzy hair, hello shiny, delicate, and smoother strands – KEEO you’re our hero.  🦸🏽‍♀️

The Body Shop Take on Curls and Coils… 👩🏾‍🦱🤎

Listen up 3A and 4C girlies, The Body Shop have designed a love letter to Afro and Curly hair with their newest restorative haircare range, set on helping to strengthen, hydrate and help define your natural hair. With the help of a Vegan Keratin Protein, the products dig deep to activate, cleanse and condition your curls. This new drop, infused with Jamaican Black Castor Oil, considers the complicated nature of delicate hair routines and slips seamlessly into yours so that you can continue to embrace your hair and give yourself the TLC you deserve. 🍃

10 Years of Women in FRAME!  👩🏻‍🤝‍👩🏽❤️

We would like to begin by wishing a brand we all know and love at FROW, a very happy 10 Year Anniversary! That’s right, FRAME is officially ten years old, and is still killing it in the modern fashion game! To celebrate, FRAME is paying homage to all the famous faces and friends who have helped them on their journey with their newest 10-Year Anniversary Book, celebrating a decade of Women in FRAME. The book takes us back in time to some of the earliest shoots, spanning collaborations with world renowned beauties such as Karlie Kloss, Imaan Hammam, and Claudia Schiffer. As well as telling a story of identity, reflecting on FRAME’s journey and major moments for the brand. 

Not only are FRAME celebrating their own successes over the past decade, but they’re also giving something back! With every purchase, a donation will be given to Planned Parenthood, a charity close to FRAME’s heart, and the book will be available to purchase from

Missed last week’s FROW News? Don’t worry, you can catch up here!

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