Written In The Stars: UK Rapper Tinie Faces Ben Sherman’s Latest Campaign
It’s official! Iconic British menswear brand Ben Sherman announces UK rapper and style icon, Tinie (*PKA: Tinie Tempah) , as the face of the AW22 global campaign. Debuting several fashion-forward Autumn/Winter looks, this creative union highlights the modern fusion of contemporary styling and eclectic originality between the duo.
Partnering with the Ben Sherman Global Artist Foundry, a place where music, art and fashion intersect, this venture sees the clothing brand join forces with musicians, artists, and creatives, to take their art to the next level. Celebrating a diverse range of talent, from unsigned and breakthrough to well-established, as well as capturing the integral role that music has played in the brand’s DNA for the past six decades, Tinie marks the latest creative partnership for his hard work ethic, dedication and passion for his craft that keeps him going from strength to strength.
Dubbed as the leading godfather of UK rap and Grime, Tinie has an extensive portfolio of chart-topping solo hits and musical collaborations with the likes of Stormzy, Labrinth, Swedish House Mafia and Rita Ora, to just name a few. But aside from his well-known music career, the artist is also a respected fashion designer and an architecture aficionado, so working alongside Ben Sherman doesn’t come as a surprise.
Ben Sherman Featuring Tinie AW22 collection highlights the arrival of brand’s iconic Mod shirts, in an array of colourways to fit the new season, as well as the return of archived styles including chinos, stripes as a nostalgic nod to their heritage. What’s more, the collection offers numerous relaxed styles, from a variety of casual t-shirts to logo joggers – and even options of brogues that can be dressed up or down, depending on the occasion.
Speaking of the brand, Tinie said: “Ben Sherman has always been a staple in British culture. It was great to get the call to front the AW22 Menswear campaign. I enjoyed collaborating and shooting with the team, and it was great to reconnect with a brand that made such an impression on me coming up”.
Shop the collection now on the Ben Sherman website so your wardrobe is stylishly stocked and prepared for the cooler months!
*PKA – Previously Known As