The Rumours Are True! Sephora Is Officially Launching On UK Soil


You may have heard the many whispers, rumours, or even watched the TikToks about Sephora hitting the UK (yes, we saw them too!), well today the guessing and manifesting game is over as international beauty retailer has finally announced its launch!

Marking a year since acquiring premium beauty platform, FeelUnique, Sephora is officially bringing its unique beauty experience and carefully curated assortment of products to us Brits on October 17th. To be dressed in the brand’s signature and iconic black and white stripes, the fully immersive website, and App, will offer an array of top tier Makeup, Fragrance, Skincare, Haircare, and Wellness.

Staying true to its international mission, this one-stop-shop showcases the latest beauty trends and a wide range of brands that are exclusive to Sephora UK, including Tarte Cosmetics, Makeup by Mario, ONE/SIZE by Patrick Starrr, ILIA and Sephora Collection – just to name a few! But that’s not all, you can also shop from a range of premium beauty brands, from Pat McGrath Labs to Fenty Beauty, Gisou to Glow Recipe. 

Arriving in perfect time for the Holiday season, the well-loved holiday assortment and advent calendars will also be available to purchase on the launch day – so definitely get your purse at the ready because these will be sure to go quick!

But the best news is yet to come as the online launch will be followed by the official opening of a Sephora store in London in Spring next year. Customers will be able to benefit from both the digital and physical, with in store beauty expertise and a bunch of exciting experiences.

Working to innovate the beauty community, and of course responding to the British demand, Chairman and CEO of Sephora, Chris de Lapuente says ‘UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.’

We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellbeing market that Sephora will aim to surprise and delight through our trademark know how and creativity.

Chris de Lapuente, Chairman and CEO at Sephora

The brand will also celebrate its UK arrival by hosting a unique beauty event in London. This immersive live event will allow you to have a sneak preview at the world of Sephora, including exploring new products and beauty trends, masterclasses, beauty talks, surprise guests, a brand fair, and much more. Be sure to keep your eyes peeled as tickets will be available in just a few days’ time, from October 11th!

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