Ground-Breaking Collaboration For Black-Owned British Brands & A Body Positive Jewellery Collection
We’re getting that Friday feeling yet again as we bring you another rundown of what’s happening in the fashion, beauty and lifestyle industries this week! We take a look at hyped activewear collaboration with a Hollywood star, a shopping service that’s inviting customers to discover its truths and a dreamy range of detangling hair tools. Plus, the sustainable towel that you need for summer and an empowering jewellery collection!
Sweaty Betty Collaborates With Halle Berry On Activewear Collection
Sweaty Betty announces its first major US collaboration with Hollywood star Halle Berry and her wellness brand rē-spin. Inspired by boxing and Japanese jiu-jitsu, the limited edition 22 piece collection features a variety of technical and lifestyle pieces for the woman who does it all! Reflecting the star’s personal style, each piece has been crafted from high-performance fabrics, combining ultimate practicality whilst keeping its flattering, fashionable fit. The actress launched rē-spin in 2020, to promote the conversation around health, wellness and spirituality. This highly anticipated collaboration is set to drop for a second time in October later this year, so if you didn’t get your hands on it this time then keep your eyes peeled!
SweatyBetty was the first brand that came to mind—they know how to make technical activewear that not only looks great, but also truly performs. I love their mission to inspire and empower women to live an active life, as well as the value they place in community—a mission we share at rē∙spin
Halle Berry, American Actress
Klarna Partner With Artist Ignasi Monreal On Campaign For Customers To Discover The Truth About The Brand
Calling all Klarna users! The shopping service set the record straight, teaming up with artist Ignasi Monreal, their new campaign invites customers to playfully discover the truth about the brand. Partnered with the renowned contemporary artist, the new mythical campaign addresses common misconceptions seen online or in the media through 21st Century renaissance feeling paintings. From London and Manchester to Liverpool and Birmingham, customers can play the ‘ Mythbuster Challenge’ by visiting each city’s murals of the paintings or simply take part from the comfort of their own home by visiting their online digital gallery. Prizes for completing the game include a weekend stay at Claridges to a £10,000 donation in the winner’s name to hygiene poverty charity, Beauty Banks – so make sure to get playing!
At Klarna we do things differently, and sometimes that means taking a bold approach to difficult topics. We are inviting everyone to discover the truth about our brand through a series of incredible paintings and an online game by renowned artist Ignasi Monreal
David Sandstrom, Chief Marketing Officer
Untapped Creatives Introduces Black-owned British Brands To Customers Of Selfridges
This is news you just don’t want to miss! Untapped Creatives debut a ground-breaking collaboration with luxury retailer Selfridges, launching in the Oxford Street flagship store and online on May 26th. The partnership with the Afro-Luxe Concept will see British Black-owned brands prominently displayed throughout the store, the first company of its kind to worth with stores on this scale. With over 20 brands celebrating the luxury of African artisans and craftsmanship, from ready-to-wear clothing and beauty to childrenswear and home fragrances, Untapped Creatives represents a diverse portfolio of Black-owned brands selling a range of luxury and sustainable lifestyle products. This is most definitely a launch to check out!
Our aim is to be a single uniting voice for black creative businesses. With my professional background and as creative entrepreneurs ourselves, we know that Black-owned businesses have difficulties in accessing premium retailers, and premium retailers have difficulty accessing them.
Funmi Scott, Founder of Untapped Creatives
HEIST Launch Eco Lace Collection
We all love a new matching underwear set but what’s better than a sustainable one too? Today, HEIST launch their Eco Lace Collection marking another step in their mission to reduce environmental impact under their Planet Heist Initiative. These styles are created using 100% recycled (and recyclable!) lace and sheer eco-mesh, making sustainability sexy. The collection has been designed to enhance your silhouette, with soft-to-touch fabrics for that ultimate comfort, support and style. This new line is not just good for you, but it’s good for the planet too!
Jewellery Designer Deborah Blyth Collaborates With Artist Laëtitia Rouget On Collection Celebrating The Female Form
Celebrating the female form and our natural ‘wobbly bits’, jewellery designer Deborah Blyth collaborates with artist Laëtitia Rouget on an empowering collection. Consisting of earrings, necklaces and cord charm bracelets, this bright and joyful line of accessories uses colour to empower women to feel good in their skin and embracing the confidence within themselves. The reverse of the pendants sees engraved text “Toujours” meaning “Always” and “Espoire” meaning “Hope”. What’s more, a percentage of the collection’s proceeds will go to Women’s Aid – we are loving this powerful collaboration!
No Knot Co. Launch New Collection Of Detangling Brushes
Leave the hassle of hair breakage in the past with No Knot Co‘s new collection of detangling brushes! Offering a range of hair tools to help tame, detangle and enhance your natural hair texture on wash days, the range features 2 detangling brushes and a shampoo brush. With the flexibility to tame your mane with ease and protect your curls, you don’t have to worry about breakage, shedding or pain in order to leave your hair knotless! Let’s not forget the silk pillowcase, with less friction you can fuss-freely protect your curl structure and maintain moisture levels overnight. *Heads to the site ASAP*
Summer Chaser Launch Sustainable Towel For Any Adventure
With the sun approaching and the easing of restrictions, we are looking forward to an adventure-packed summer and Summer Chaser‘s new sustainable towel is looking like our best friend this season! Inspired by adventure, the Australian brand has created a line of towels that decrease travellers’ impact on the environment. Ethically made using recycled plastic bottles, the towels are sand-free and easy to carry – making them the perfect accessory for the beach, yoga or any outdoor activities! Each towel comes with a matching drawstring pouch to keep things neat and a handy pocket to stash keys or your suncream. Summer Chaser is teaching us that we can all make a small step towards a cleaner planet and we are totally here for it!
Missed last week’s FROW News? Be sure to check it out here