The Brand That’s Shaking Up The Game In Men’s Beauty


With a mission to reject hyper-masculinity, challenge gender stereotypes and embrace a new era of men’s beauty, Shakeup Cosmetics is a skincare and cosmetics brand with products designed in line with men’s specific skin types and concerns.

Shakeup Cosmetics was founded by twin brothers Shane Carnell-Xu and Jake Xu who since their teenage years, have struggled to find cosmetic products made for men after both suffering from rosacea. After starting out in 2018, Shakeup Cosmetics have developed their own range of self-care products and here’s what they have to offer.

The Pure Beauty Global Awards 2020 finalist, Eye Eye Captain Under Eye Concealer and Moisturiser will cover dark circles, reduce puffiness and even skin tone around the eyes. The metal ball roller applicator also works to cool and massage the skin when applying – perfect for a refresher on those early mornings!

Many of us know that SPF is the number 1 rule of skincare, so with Shakeup’s SPF 25 BB Tinted Moisturiser, you can protect your complexion whilst also gaining some coverage to even skin tones. With vitamin E, hyaluronic acid, peppermint and eucalyptus oil, this product helps covers blemishes and leaving a natural, matte finish.

Let’s not forget the care our lips deserve with the Lip Life To The Full Lip Gel, providing long-term moisturisation for dry sensitive lips. Containing tripeptide, hyaluronic acid and plant-derived ingredients to help reduce fine lines making lips appear plumped and defined. Sign us up!


Let’s Face It – £25

Lip Life To The Full – £12

Eye Eye Captain – £20

Set & Done – £22

Toiletry Bag – £14.99

Power Duo – £30

We’re all about hydration, during both the colder season and every season. The Hydrate In A Hurry Moisturiser Stick can be used on the go to instantly hydrate your skin, infused with hyaluronic acid and vitamin E this travel-friendly moisturiser will cool and soothe daily or overnight.

To be used 2-3 times a week, the You Do The Mask Purifying Clay Mask is a mess-free, activated charcoal face mask on a stick that will draw out impurities whilst hydrating and nourishing the skin. Self care goals!

Rounding up the cosmetics line, the final product is a 3-in-1 Facial Spray that can be used to prime, set and refresh your makeup with a mattified finish. The Set & Done spray is infused with aloe vera to help keep the skin feeling moisturised and hydrated.

Calling all skincare lovers! Shakeup is bringing out a new skincare regime range that will be suitable for all skin types, breaking skincare down into easy-to-understand steps: cleanse, tone, treat and moisturise. This will be launching in 2022, so make sure to keep your eyes peeled!

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