Design Going Digital, Festival-Focused Fashion & Creative Concoctions For The Summer Of Self-Care!


Happy Friday! As Glastonbury is just around the corner (we hope you are as excited as we are!) We have a FROW News full of the best festival-forward fashion and accessory drops, from the most colourful collection of enamel hoops to a tropical storm of comfortable high-fashion wear… we have the low-down on everything you need to stand out in the crowd, whatever festival you are at! That’s not all though, we also have the inside scoop on the hottest new beauty products to bronze your skin for the sunshine and the freshest of must-have summer fragrances! You do not want to miss this one!

Bershka and SMILEY Bring Fashion to the Metaverse

Calling all shopaholics! The struggle of trying to fit new clothes into a wardrobe that’s bursting at the seams is REAL… but Bershka and SMILEY have created a modern solution. A new ‘phygital’ collection (Yes, physical AND digital!) that you can shop to fill your real wardrobe and your Metacloset (that’s a thing now btw!) The collection features the hottest trends of the Summer including bright and colourful co-ords, printed t-shirts, shorts, skirts and swimwear! Wait for it, it gets better… SMILEY has also launched a CUSTOM LAB that allows you to customise your favourite pieces of the Bershka x SMILEY collection on the DRESSX app with a variety of different fun graphics and prints! So not only can you get hold of the collection in-store, but you can continue to play with different patterns and styles in an alternative digital format for your Metacloset! Call all your friends, a literally unreal shopping trip is on the cards!

‘Harry’s House (Of Gucci)’

Forget everything you know about the House of Gucci… It’s time for House of Harry! Nothing is quite ‘as it was’ for the singer anymore, with Harry working with Gucci‘s Creative Director, Alessandro Michele, on the Gucci HA HA HA collection, taking a different approach to celebrating masculine elegance and being your most authentic self! The collection is a reflection of Harry’s “dream wardrobe’ – I mean… who wouldn’t want a piece of that? – and blends English tailoring with romantic accents and artisanal design. In typical Harry fashion; the collection is made up of a rainbow of colours from bright and bubbly yellows and pinks to muted greys and browns, with frequent printed appearances from bears and lambs – did you really expect anything less? Who knows, maybe a piece or two will even pop up live on Love On Tour at some point soon? If so, it’s sure to break the internet, TikTok is NOT ready! 

Need to know more about the new Gucci HA HA HA collection? Read all about it here

A Cocktail of Colourful High Fashion!

Who says you have to be on holiday to dress like you’re living your best life on a tropical resort? HELLESSY have whipped up a concoction of colourful pieces for their newest collection, dubbed Resort 23,  that channels the “Tropical Spirit”. The collection consists of a variety of must-have high-fashion pieces that exude all the glitz and glamour of the NYC woman, with resort-ready silhouettes and abstract designs – all with comfort at its core! So whether you are taking on the catwalk, the hotel courtyard or just making a fashion statement in your city… HELLESSY have you covered! 

Hugo Boss are the ‘Champions’ of Pride Month!

Hugo Boss is paying homage to Freddie Mercury with their newest capsule collection in honour of Pride month! Who better to honour through the Pride collection than the singing sensation himself? Boss has created a 7 piece collection consisting of six graphic t-shirts and a hoodie, each with Freddie Mercury’s signature and an iconic performance shot of him. Celebrate everyone having ‘somebody to love’ this Pride month with Hugo Boss’ exclusive collection, available to shop now via the Hugo Boss website! 

Nike Call on us to Embrace Our Authentic Selves!

Nike continues to impress us with their advocacy here at FROW and their Nike Be True collection is no different! Ready for the summer, the line has been designed specifically to create visibility for minority communities and help them to embrace their authentic selves. The collection is made up of a combination of colourful designs and patterns that represent every diverse perspective of the LGBTQIA2S+ community. Featuring an array of t-shirts, footwear, shorts, sweatshirts, joggers, socks and more… there is definitely something for your wardrobe! 

Reformation Are Making Concerts Conscious!

What is one of the highlights of going to a concert? The merchandise! Reformation is working on a new one-of-a-kind program that will help bring sustainable fashion to the merchandising scene! Why should supporting your favourite musician cost the earth? The band tee is an iconic wardrobe staple, but the mass production of them significantly impacts our environment, which just isn’t the vibe for 2022! Reformation is using their best-selling Muse Tee, made up of 975 Organic Cotton, to support Suki Waterhouse on her tour! The merchandise will feature three unique designs with shots from Suki’s much-loved songs ‘Melrose Meltdown’ and ‘Good Looking’ all made sustainably with the environment in mind!

Reebok Releases Capsule Collection Inspired by an Ottoman (Yes, You Read That Right!)

Reebok has teamed up with Eames Office to announce a new classic leather collection, in honour of iconic Eames pieces! The collection features three new shoes that each retail at £90 (or $120 USD); ‘The Colouring Toy’, ‘Rosewood’ and ‘Elephant Pack’ each uniquely inspired by Eames’ furniture pieces – and no, we’ve never heard of a collection being inspired by furniture either. In honour of the launch, Reebok and Eames Office hosted an immersive experience, where the shoes were displayed at an interactive exhibit, encouraging people to collaborate and come together creatively in celebration of the new collection! 

Fenty Beauty Channel Golden Goddess for the Summer!

Fenty Beauty has created something for all you golden goddesses! Radiant, sunkissed, smooth and shimmery, does this sound like the vibe this summer? The answer is yes… yes it does! Rihanna and Fenty Beauty have launched their new Toast’d Swirl Bronze Shimmer Powders to give you the perfect blurred and chiselled, “right back from your tropical holiday” look (look, we can only dream!) The collection features two shades, Chocolate Swiller and Pecan Swiller, ultra-wearable and blendable on any and all skin tones. We are obsessed! The shimmer powders, retailing at £32, are available to shop now for a limited time via the Fenty Beauty website and in select stores! So whip out those cards and secure that golden glow ASAP?

Humanrace Tackles Sun damage!

We all love the sunshine (I mean who doesn’t like the sunkissed look?) but we can’t forget that UV radiation is harming on our skin. But worry no more as Humanrace has you covered! Founded by Pharrell Williams, the brand has created two sunscreens that break through the misconceptions about sunscreen use for different skin tones, and provides hydrating, nourishing and long-lasting protection from the UV rays that breakthrough! Not only is the sunscreen accessible for all skin types but it is also made up of 50% recycled plastics, so not only is Humanrace saving our skin, they are fighting to save our planet too! 

Oh-Glow! Pixi Packages Complexion Perfection into a Stick!

You didn’t think we were done with the down-low on the products to help you capture that bronze summer glow, did you? Well, think again! Natural beauty brand Pixi has launched the “On-the-Glow!” bronzed tinted moisture stick to give you a healthy-looking and glowy complexion! Designed for your cheeks and lips, the tint contours, sculpts and adds warmth to your face in just one quick sweep! The sticks come in four shades; BeachGlow, RichGlow, WarmGlow and SoftGlow and retail at £18! So… easy to use, good for your skin AND affordable? Sign us up! *adds to basket*

Seol + Gold Jump Through ‘Hoops’ To Bring Us An Iconic Festival Accessory Collection!

Are you ready to shake up your accessories ready for the festival season? Whether you’re going for the ultimate rainbow ear stack or keeping it lowkey with just a simple hoop to tie together your outfit – Seol + Gold has the perfect enamel collection! There are various styles to choose from to complete your look; with ear cuffs, rectangular hoops, huggies and charm earrings – the mix & match possibilities are endless! And for £15 a hoop, you can imagine how affordable it’ll be to decorate your ears to perfection and maybe even with a rainbow in celebration of pride month? Seol + Gold have you kitted out for all your summer occasions.

Multi-Functional Wonder Clay is here to Save Your Skin!

When it comes to skincare, more is less and less is more… we know the struggle all too well of using multiple products on your skin to achieve the ultimate clear skin look but getting the opposite result but Skin Proud has broken through the noise! The brand’s new ‘Wonder Clay” is a day-to-night, multi-functional cleanser that can be used as a wash and as a mask for a deeper, more intense treatment. With soothing Marshmallow Root Extract, wonder ingredient Pink Clay and Tea Tree Oil, the cleanser is ideal for all skin types – so it’s kinda a holy grail product… and can be used at any point in your routine. The Wonder Clay retails at £12.95, such a bargain!

The New Scent of the Summer!

Ok, everyone stay calm… we have found the official scents of the summer! Zadig & Voltaire have introduced a new This Is Her! This Is Him! fragrance inspired by Vibes of Freedom. The new edition of the iconic perfume celebrates authentic moments, the little pockets of time during your vacation, weekend or outings with your friends where everything feels uniquely unfiltered. This is Her! EDP (£94) and This is Him! EDT (£69) are infused with refreshing notes of vanilla, botanical scents and fresh air for a scent that takes you back to those special moments. Both fragrances are available to shop exclusively at The Perfume Shop, both in-store and online!

Kim Kardashian Launches SKKN By Kim for At-Home Spa Skincare!

What do we want? Spa treatment from the comfort of our own homes! And when do we want it? Now! Sometimes you can’t find time to get out there and treat your skin to some much-needed TLC… but Kim Kardashian strikes again with an uncompromising new skincare line called SKKN By Kim. The collection consists of nine sustainable products for you to indulge in from your home. Because we all deserve quality at-home skincare, and Kim has bridged the gap between advanced dermatological care and self-care! 

Instagram: @SKKN
Instagram: @SKKN
Instagram: @SKKN
Instagram: @SKKN
Instagram: @SKKN
Instagram: @SKKN

Commune: Self-Care Made Simple

After the past couple of years we’ve had, a self-care summer is the vibe going forward! Introducing Commune… a self-care brand inspired by simple and harmonious living. The new sustainable collection includes shampoo, conditioner and hand and body wash infused with floral and fruity fragrances that work to nourish and detoxify your skin whilst giving it a healthy glow – Ummm, yes please! So if you’re looking to channel wellness this summer, we know we are, look no further than Commune to give your mind and body the care it needs after all this sunshine we’ve been getting over the past few days! 

Missed last week’s FROW News? Don’t Worry! You can catch up here!

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