We’re Bursting With Pride, Riding the New Wave of Sustainable Fashion and Getting Set for the Sunshine!

Happy Pride Month! It’s nearly the weekend and we are back with our weekly rundown of all the need-to-know fashion, beauty and lifestyle news! You do NOT want to miss this one, we have a “Kaleidoscope” of colourful cosmetics from Lottie London, can’t miss exclusive summer collections ready for the sunshine AND a new wave of inclusive skin and hair care that could change the self-care game forever! We just know you won’t be able to get enough of this weeks FROW News!

Tommy Hilfiger & Shawn Mendes Launch Sustainability Partnership…and It’s Music to Our Ears!

Tommy Hilfiger has announced its “Play it Forward” partnership with Canadian singer-songwriter Shawn Mendes to support him on his Wonder tour by donating $1 million US Dollars to combat the environmental impacts of the tour! The high fashion brand is working with Shawn to execute their shared vision of a better future, with a focus on efficiency, sustainability and implementing more eco-friendly design practices. Shawn featured in Tommy’s recently launched “Classics Reborn” Collection, which was created with reduced CO2 emissions and recycled materials, and both are excited to continue working towards a better and healthier world! Shawn and Tommy Hilfiger will also be introducing a co-designed capsule collection, arriving in Spring 2023 and will feature consciously made reimagined classics from previous Tommy Hilfiger collections!

Reformation is ‘Kicking’ it Up a Notch For SS22!

Step up your shoe game this summer with Reformation’s new sneaker! Ref have expanded their product range and have dipped into exploring footwear, the new sneakers “The Harlow”  and “The Hazel” have been developed using recycled materials and more eco-friendly alternatives in order to create more responsibly sourced and created products! The sneaker comes in two different styles; the Harlow has been made from sustainable leather and the Hazel has been created in a comfortable canvas style! With small detailing on each style, with colourful piping and abstract patterns, there’s a sneaker to suit your unique style! Starting at £130 and available in sizes 3-9 the new sneakers are accessible to anyone and an asset to any summer outfit! 

Shop the Harlow shoe online now at

Mango Channel the “Med”…

Mango have you set for summer with their new collection inspired by the spirit of getting together with friends and family! The collection is called “Mediterranean Summer” and celebrates being close to your loved ones. The women’s garments in the collection are inspired by elegant Italian summers and are made up of a variety of vibrant and exotic prints and abstract silhouettes. A selection of different tops, jumpsuits, dresses, trousers and skirts are available, each boasting vibrant tropical motifs, made up of comfortable and lightweight material that flatters the female form.

The menswear collection for “Mediterranean Summer” has been curated to aid people in expressing feelings like ‘joy’ through colour and texture! With a variety of tops, shorts, trousers, jackets and button-ups to choose from, Its a collection fit for any summer getaway! Both the womens and menswear collections are defined as sustainable and are in keeping with the brands conscious values! 

River Island x Sofia Richie: The Exclusive Collection That Will Have You Girl-Bossing The Fashion Game This Summer!

Model and designer Sofia Richie is working with River Island to bring us the summer wardrobe of our dreams! Not unlike Sofia herself, the exclusive River Island edit is a chic and sophisticated take on trendy summer styles, with some Californian attitude. Playing with both oversized and tailored design, the collection boasts something special for everyone to make a statement this summer season! Whether you’re into muted tones or bright colours, the collection covers all bases effortlessly, with bold, romantic but powerful designs! The collection is available to shop now at select River Island stores and online at, this is NOT one to miss, so get your hands on some of the hottest fashion pieces now before they sell out! 

Fabletics Channels Every Colour Of The Rainbow To Inspire Their Latest Collection

Fabletics is joining the many organisations showing their support, loud and proud, for Pride! Fabletics is launching their “United with PRIDE” collection, which includes a variety of both gender specific and genderless pieces! Some pieces from the new collection are creative re-imaginings of popular Fabletics products and is each inspired by the iconic Pride rainbow! The Pride campaign features some familiar faces; Naomi Hearts, Tyler Twitty and Diamond Helper are among some of the faces of the vibrant campaign!

The collection features a variety of multicolour marble designs, striking bright pink pieces and more muted tones – quite literally covering every colour on the spectrum! There’s something for everyone to celebrate their authentic selves in, whether you use athletic wear for purpose, or just to lounge around in… this collection is definitely one you’ll want to get your hands on!

QUIZ Get Ahead of The Environmentally Friendly Fashion Game

QUIZ clothing is riding the wave of sustainability with its new collection, QUIZ Eco. The collection comprises of 16 pieces, from dresses to mini-skirts to jumpsuits, the new collection covers it all. The colour palette consists of green, black and white and is the perfect muted vibe for the summer! Each product has been designed using recycled polyester fibres, so all pieces are environmentally conscious and created with reduced chemical use and product waste. We are here for it! This collection acts as just one of the many initiatives in QUIZ’s sustainability roadmap, and here at FROW we cannot wait to see what else they do to reach their sustainability goals! 

Shop the collection now at!

Superdry: The Future is Female

The future is female… according to Superdry. Superdry has teamed up with a cast of female brand ambassadors to launch its very first female-led campaign, centering on sustainability and consciousness. The cast features; Beabadoobee, Jasmine Jobson, Saffron Hocking, Emma Schwieger and Zoe Tondut and they will each play a part in educating their audiences on how to shop responsibly for their wardrobes! Superdry are standing by their three sustainability initiatives for this collection; Organic Cotton, Net Zero and Circularity and are using them to champion their hashtag, #BetterChoicesBetterFuture!

Instagram: @superdry

Pantene Go For “Gold” With Their New Ambassador! 

Pantene has announced award-winning radio, podcast and TV personality Clara Amfo as it’s newest ambassador! Clara will work alongside the brand and the rest of the Pantene “Power Squad” to celebrate their positive representation of afro hair and help them with various hair care education initiatives with the new Pantene “Gold Series Collection”. Clara experienced ignorance first hand when it came to her hair being treated right both in professional and personal settings, so she’s now applying her experience with her hair care shaping and playing a huge role in her identity by combining what she knows with the expertise of Pantene. The Gold Series collection was a range co-created by a team of Black scientists to cater specifically to the needs of Afro hair and is available to shop now at

So what are you waiting for? Start treating your hair the way it deserves to be treated, now!

Turning Up The Heat Is Overrated: Dyson Introduces It’s New Airwrap Multi-Styler

Award winning styling tool, the Dyson Airwrap, has radically redesigned its product to bring us faster and easier styling without the extreme heat with the Dyson Airwrap Multi-Styler. Dyson is working to better understand hair damage and create solutions that can cater to all hair types and styles, whilst remaining in keeping with sustainable development practices by creating a new styler that minimises styling damage, and offers multiple personalisation options to suit whatever look you are going for! However, for those of you who already own your Dyson Airwrap… do not fear, Dyson has also come out with a variety of attachments that work with the original machine to change the way you can style your hair, with multiple different barrel attachments for bouncy curls, wavy curls or smooth and straight hair – there’s no limit to the styles you can create! 

Get Set and Glow With Pride!

Glow Recipe has your skin covered with their new Watermelon Glow PHA + BHA Pore-Tight toner! The new recipe hydrates and tightens pores to give you the ultimate smooth skin feeling without the struggles of exfoliation! The formula nourishes the skin and preps it for the rest of your evening skincare routine… Containing sweet watermelon, cactus water and hyaluronic acid, the recipe is natural, vegan and cruelty-free so you can look after your skin with confidence, and without the guilt! 

Glow Recipe pledged to donate $1M by the end of 2022 to support the LGBTQIA+ youth globally and have launched their “Glow with Pride ” watermelon toner in support of Pride month! 

Spa-Worthy Skincare… Bottled!

Suffering from dry skin this summer? We all know the struggle when the seasons change, by KOBA has got you covered! Nutrient packed skincare brand KOBA has created a collection of products ready for the summertime that provide instant visible results, to help your skin feel and look healthier and more hydrated so you can feel confident and comfortable showing more skin in the sunshine! The Edges collection features a hand cream, lip balm and foot cream –  named “Bottom Up” – that nourishes the hardest working parts of your body! The Edges collection fits seamlessly into any skincare routine and leaves you with sensational skin! Ummm… yes please?

Lottie London’s Latest Collection is Bursting with Pride!

Lottie London are calling on makeup fans to be their most authentic selves with their new collection “Proud To Be”. The collection celebrates inclusivity and diversity with a variety of colourful and creative cosmetics! Lottie London’s best selling eyeshadow palettes have been taken up a notch with an irresistibly bright rainbow colour combination, featuring a mixture of both glitter and matte shades for your most loud and proud pride look! Lottie London have also introduced a range of fun pride stamp liners and face gems, with pastel peace signs and shimmering face gems, there’s no limit to the amount of exciting eye looks you can create with this new collection! 10% of sales from the “Proud To Be” collection are being donated to the Kaleidoscope Trust, to aid them in upholding the human rights of LGBT+ people all over the commonwealth! 

Not only will this collection change your makeup game forever, it will also be making a difference to the lives of LGBT+ people everywhere. *adds to basket*

Lush Present a “Bloomingly” Beautiful Experience For Customers!

Looking for some unique plans this weekend? Lush have you covered! On Friday 10th June, the Lush Birmingham Spa on New Street are introducing their Fresh and Flowers experience! As if Lush didn’t smell enchanting enough already… they’re raising the bar and filling the store with the smell of summer! Customers will be able to purchase bespoke flower arrangements, whether it be for a special someone or yourself (because we all deserve a nice bouquet of flowers!) made from ethically and locally sourced flowers. The expert behind the bouquets is florist Kelly Godwin Jones, who will act as Lush Birmingham Spa’s first in store florist! We don’t know about you… but that’s definitely our weekend plan sorted!

Missed last week’s FROW News? Don’t worry, you can catch up here!

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