Levi’s Launch Iconic 501’s Campaign With Marcus Rashford, Hailey Bieber, Barbie Ferreira & More


As we approach the 150th anniversary of Levi‘s iconic 501® Jeans next year, the denim champion has partnered with five recognisable visionaries whose stories truly embody the spirit of the style – from Marcus Rashford to Hailey Bieber and Barbie Ferreira.

Marking one of the fashion world’s most enduring and foundational style items, the global 501®’s are known for their straight leg, button fly and Red Tab on the back pocket, but continuously evolve with the stylistic times. This Spring, the brand is tapping into the ’90s and giving all things comfort, with a relaxed slouchy fit that captures the loose streetwear vibe of the era.

Showing off the versatile style and longevity of the jean through the 501 Original, 501 ’90s Jeans and Shorts and Vintage 501s from Levi’s Secondhand, the campaign features a showstopping turnout including famous faces such as actor Barbie Ferreira from Euphoria, model Hailey Bieber, Korean-born DJ Peggy Gou; and England star Marcus Rashford. But it doesn’t stop there, other recognisable faces include the founder of the A$AP Mob, A$AP Nast, and director Jordan Peele.

Celebrating the five talents’ authenticity and unique perspectives, the campaign features intimate conversations about moments that changed their own trajectory and enabled them to step into their creative power and true selves. Projecting youthful rebellion, casual staples and creative self-expression, the 501 Originals have truly changed the way we think about clothes. Over the last 150 years, this piece of denim has showcased how a single item can be the catalyst for someone creating their personal style. Timeless, transcending trends, and proving genuine craftsmanship never goes out of style.

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