Gap Welcomes In Fall By Celebrating The Icons That Are Creating Positive Change By Being Their Truest Self
As this season gets gloomier, Gap is brightening up our day as they place a spotlight on the icons creating positive change by simply being their truest self. Showcasing reinvented, new proportion classics on a diverse cast of individuals that shape cultures through their personal style and voice, this collection is designed to dress generations of fellow culture shapers – and you’re up next!
This Fall, the brand builds upon its long-standing history of uplifting and celebrating American optimism and what it means to be a true Gap Icon. The campaign features a star studded cast, from actress, author and mother with Multiple Sclerosis, Selma Blair and UK performer Labrinth, a humanitarian connecting souls through the power of music, to evolution facilitating storyteller, Cameron Russell and Motorsports Racer, Toni Breidinger who pushes the boundaries both on and off the racecourse. The one thing bringing them together? They represent what you can accomplish when you embrace who you truly are.
Paying homage to the definition of Gap’s Icons since 1969, the collection is constructed of core classics that redefine culture and style across generations. Styled in an array of 90s loose organic denim, oversized white shirts, cargo and pleated khakis, high rise 70s flared denim and the iconic Gap logo hoodies, these everyday essentials are made new again with fresh interpretations and using responsibly made fabric, exploring the use of organic fabrics made with more sustainable Washwell water-saving techniques.
This campaign also comes alongside the brand’s announcement of Gap Logo Remix, working on its commitment to amplify artists whilst also helping to punctuate the staple logo hoodie. Sound like something you want to get involved in? Well you can! The brand is also inviting artists to design a unique GAP logo and the top three designs, chosen through customer voting, will become NFTs and physical hoodies sold on the website. So express your creativity and individuality with your own take on the well-known logo, and you just might well see your designs hit the high street.
Global Head of Gap’s Marketing, Mary Alderete says: ‘We’re excited to celebrate these Icons in our Fall campaign as a diverse group of individuals, effortlessly styled in Gap updated classics, who are using their unique talents and abilities to better us all.’
We don’t know about you but, this has got us so inspired for the new season!