Hello! It’s FROW News Calling for our Weekly Catch up

Pick up the phone, it’s Friday and as always we’re calling from FROW to catch you up on this week’s conversations in fashion, beauty and lifestyle. This weekend we’re watching retail giants show us that the perfect products don’t cost the earth, dipping into the latest beauty launches and taking a peek into Spring/Summer fashion collections to brighten up the week ahead.

Levi’s Footsteps towards Sustainability

For every sustainable cotton selected and every fabric fibre woven into their history, denim favourites Levi’s are stepping from their iconic 501 jeans and walking into Spring with their authentic LS1 Sneaker. Inspired by urban skate-wear, the timeless sneaker celebrates the contemporary evolution and craftmanship of an everyday sneaker. Crafted from grainy cottonised hemp and recycled polyester detailed with contrasting stitching, raw edging and metal eyelets, the trainers adopt a considered approach to building your conscious wardrobe whilst continuing their journey of respecting the planet. Available in both low and mid-top silhouettes and four versatile colourways of blue, black, ecru and ochre, keep your eyes out next month later this month for the drop.

Conscious Consumption, Amazon Aware

Speaking of sustainable steps, retail giants turned green giants Amazon have just launched their latest efforts in conscious consumption and it’s made searching for the perfect environmental alternatives just that little bit easier for us. Amazon Aware is a new line of everyday essentials home to a consciously curated selection of apparel, homeware, beauty and household products; all certified by the Climate Pledge Friendly Program. With thoughtfully designed apparel including dresses, outerwear and t-shirts crafted from conscious materials including recycled polyester and organic cotton to vegan skincare products of face cleansers, body washes and face moisturiser made from bio-based ingredients, the Amazon Aware collection is working towards building a more sustainable future. Sign us up!

Santa Cruzing for a New Womenswear Collection

Skating into the fashion scene and surfing the waves of streetwear fashion trends, urban brand Santa Cruz have just launched their Womenswear Collection for SS22. Enriched with fashion history and celebrating their skateboarding heritage, the capsule transcends their striking style of disruptive designs, reinvented colour palettes and standout graphics whilst retaining timeless silhouettes and refined lines. From the pastel shades of the Carpenter Pants and the tropical prints of the Cabana Shirt to the water-resistant Hike Rain Jacket and Hat, the collection floats seamlessly between the seasons. So, this is one for the skaters, those who want to skate, or those who have no desire to get on the ramps but are completely on board with the skater influence style, the Santa Cruz collection is the perfect one for you.

A Tasty Fashion Collaboration

This season has been no stranger to a tasty food meets fashion collaboration and our appetite has been satisfied with Cadbury’s Crème Egg’s exclusive collection with emerging sustainable label Rua Carlota. In true Charlotte Kirkham upcycled and conscious style, the handmade piece de resistance collection celebrates the brand’s ‘How Do You Not Eat Yours’ campaign; home to unique silhouettes and designs crafted from pre-loved materials. What’s more the endless sleeved top, no mouth balaclava and oversized mittens have been designed to make it harder for the wearer to eat a Crème Egg which gives them a chance of winning £10,000. Resisting the urge to eat the Cadbury eggs won’t be easy with the brand’s striking designs, and although the first drop may have already sold out within a few hours, we’re ready to eat the second collection up!

Intimissimi’s Dreamy New Nightwear Line

If you’re looking for a touch of refined simplicity and Italian design sensibility, Intimissimi’s luxury Spring nightwear collection is one for your wildest dreams. Blending sartorial elegance, wandering romance and natural beauty, the sensual line is home to lightweight cotton fleece pyjamas and understated jacquard two pieces. Between pastel colourways of pink and grey, subtle pinstripes, ditsy florals and delicate lace, the warm collection already has us ready for summer vacations, bedtime or perhaps to build our statement underwear as outerwear looks!

Just how Hollister Celebrated World Teen Mental Wellness Day

Commemorating World Teen Mental Wellness Day, Hollister have continued their partnership with leading digital youth charity The Mix by hosting an insightful podcast and releasing an exclusive capsule collection. On a mission to destigmatise the attitudes surrounding mental health and improve support networks for young adults particularly after the challenging impacts of the global pandemic, the special episode of The Mix’s ‘By The Way Podcast’ offers a platform for their ambassadors, and Hollister store associates to share their experiences and achievements. Alongside the podcast, a relaxed fit hoodie joins a graphic t-shirt printed with ‘Prioritize Yourself’ and a pair of floral socks to raise wider awareness. Profits of the collection will return to Hollister’s Confidence Project, supporting individuals and non-profits to promote confidence, self-care, wellness and self-love in teens.

First Look at PUMA & AMI Elevated Collaboration

Luxury Parisian fashion house AMI have joined the PUMA family in an exclusive collaboration with Romeo Beckham and Mia Regan who capture the true spirit of the collection. Blending elevated tailoring and innovative sportswear design, the minimalist capsule is inspired by a new era of achievement that rejects gender stereotypes, challenges current views, appreciates individuality and celebrates the energy of the chosen family around us. Bridging the gap between the neutral and the bold and the tailored and the relaxed, the timeless, nonchalant collection features a selection of wardrobe essentials from PUMA’s authentic footwear silhouettes, apparel crop tees, oversized hoodies and sculpting sports bras to bucket hats, curve caps and shoulder bags. The collection will be available in AMI stores beginning March 16^th and globally on March 19^th on PUMA, AMI and selected retailers.

Ladies, Talk to The Hair Boss

One to celebrate this week’s International Women’s Day, The Hair Boss are teaching us to love our healthy hair the same way we love our skin with their effective, elevated and expert-led selection of products. Founded by hair expert Lisa Shepherd who understands what women want when it comes to our hair routine, The Hair Boss brand have just launched their Detox Foam to remove unwanted product build-up, chlorine and sweat. By pumping onto wet or dry hair and massaging to ensure full coverage, the foam can be left on for ten minutes and washed out to leave your hair feeling voluminous, clean and lifted. Healthy hair is at the root of The Hair Boss and we’re ready to give our locks the love, care and treatment they deserve!

All Eyes on ICONIC London’s Latest Mascara

If you’re anything like us you’re always on the hunt for a new mascara and thanks to ICONIC London’s latest Enrich & Elevate, our lashes have never felt so standout in size, volume, fullness and length. We are excited to hear of the brand’s first ever kind-to-lashes performance mascara that curls, lifts and opens up the lashes with the help of an active growth agent Symlash® that helps to enhance their appearance. With a 100% cruelty-free and vegan formula, the longwear yet lightweight mascara lasts up to 14 hours whilst improving the condition of your natural lashes with every swipe. We don’t know about you but we’ve got our eyes on this one!

Polish up your Summer Looks with Mylee

When it comes to all things nails this week, we are more than ready to get our hands on Mylee’s latest refreshing shades for the Spring/Summer season. Nailing the perfect uplifting tones, the new MyGel collection is home to 10 bold colourways from the vibrant ‘Watermelon Sugar’ and ‘Been There Done That’ to the gentle muted ‘Pistachio’ and ‘Unicorn Dreams’. Expertly formulated to achieve durable and strong nails that last for up to three weeks without a trace of chipping, smudging or denting, the new products promise a professional finish, and what more could we ask for than salon-quality results from home!

Missed last week’s news, don’t worry, we’ve got you covered here!