The Category Is Sport With Savage X Fenty’s New Collection Faced By Precious Lee and Avani Gregg
Mark your diaries for November 9th because something big is coming! As we countdown to Volume 4 of the annual, highly anticipated Savage X Fenty show, the lingerie brand is now set to disrupt the activewear game with an all-new Sport line. Yes, no longer does Savage X Fenty only have to feature in your underwear drawer, you can now sport the brand during every move you make!
Unlock your ultimate power, as this collection combines functionality and play for a line of eye-catching, confidence-inducing pieces – from low and medium-impact bras and high-waist leggings to jumpsuits and even a bodysuit – taking you from your morning gym session to your quick food shop trip (and everywhere in between!)
Of course, paying homage to the brand’s rooted core, the activewear offering features lingerie-inspired detailing, subtle motifs, and cheeky accents, all combined with breathable, premium materials – for that harmonious balance of power meets playful. Say bye-bye to the constant rolling down of your leggings’ waistband, as the Hotline High Waist and the Lineup High Waist Pocket styles both feature a laminated design for added support and comfort. Shhh don’t tell anyone, but we heard RiRi’s favourite are the Peak Performance High Waist Leggings, which have a sexy edge to them with a sheer design down the front, side and back for a longer leg line!
Love a matching set? So do we! Both silhouettes can be paired with a range of the collection’s sports bras – from the Spotlight Low Impact and Lineup Low Impact to the Hotline Medium Impact and Lineup Mesh Medium Impact. What’s your choice?
Debuting the collection (before it hits your screens during the Savage X Fenty Show Vol. 4 on Prime Video), model Precious Lee and Gen Z content creator Avani Gregg serve fierceness and duality in a range of daring looks; alongside Ballerina Elsa Stallings, Martial Artist Nelita Villezon, Roller Skater Ayasha and model Joanna Pauline.
I’m so excited to be a part of this new extension of Rihanna’s world of Savage X Fenty. It’s about feeling liberated enough to fully embrace your authentic self – your highest self. It’s your playground, so live your fantasy.
Precious Lee, Model and Savage X Fenty Brand Ambassador
Speaking on the collection’s functionality, style and pops of sexiness, Avani Gregg says “Working with a brand that is so committed to individuality has inspired me to be the most powerful version of myself and I know this collection will have the same effect on others.”
The news of this launch is accompanied by the naming of Adam Selman as the brand’s new Executive Design Director of Sport and Lounge. Known for his provocative and fun designs, the fashion creative has collaborated with Rihanna on a number of iconic looks – including her 2014 CFDA Awards dress and a Valentine’s Day Savage X Fenty capsule in 2020. “We wanted to push the boundaries with how we define sport and sportswear and there is no one I’d rather do that with than Adam. We think of sport as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision,” said Rihanna.
“Rihanna and I have a rich history of working together – when I learned about the opportunity at Savage X Fenty, I knew I wanted to play a role in the new activewear category. We have such synergy creating together. I have such respect for her vision and for what the entire Savage X Fenty team has built, and I am thrilled to be a part of the next chapter,” said Adam Selman.
Adorned in a variety of styles and colours to choose from, the Sport collection arrives in sizes XS-4X, with prices ranging from $29.95- $84.95 for Xtra VIP members – or $39.95-$109.95 for non-VIP members.
The excitement begins on November 1st with Xtra VIP members being given early access to shop the collection, before November 9th when all styles will be available to be shopped online and in-store!