Rita Ora Launches A Sustainable Activewear Brand To Seamlessly Take You Anywhere Throughout Your Day
Swapping the stage for the role of Chief Creative Officer, Rita introduces her fashion-forward collection designed to fit you and your hybrid lifestyle – accompanying you through whatever the day may bring. Performance-equipped without compromising on style or sustainable living, the debut range has been created alongside technicians from the realms of fashion and sustainability. The result? Environmental consciousness at the heart of luxury activewear.
Your capsule wardrobe is about to reach the next level, with 12 staple pieces arriving in 6 colourways – from monochrome black, white, and minimalist soft grey, to pops of peachy pink and emerald green. Think supportive sports bras, long-sleeve tees, comfort-driven sweats, bodysuits, killer curve leggings and shorts; offering a seamless transition from one activity to the next, with this collection you can hit up the gym before popping out to lunch with friends or perhaps even heading into the office – all whilst oozing confidence!
After getting a taste for the fashion world during her teenage job at a shoe shop located on Portobello Road, the street hub of vintage style, Rita said: “I loved the idea of mixing modern and vintage styles, repurposing an item from the past in a way that made me feel special and unique, and it’s something I still do to this day.”
When founding her new brand, the star said: “I wanted to embody this same mentality using recyclable materials to create clothing that’s both stylish and comfortable,” before adding, “It was important for me to create looks that people can feel good wearing both inside and out.”
Fashion has always been an instrumental part of my life
Rita Ora, Founder of Humans Being
Each step of the Humans Being process places top priority on eco-conscious choices, including design, packaging, and the garment’s lifespan. Made using sustainable and recyclable materials with circular life cycles, such as recycled plastic bottles and organic cotton, these quality pieces are built to last and empower. Continuing this initiative, the brand is also partnering with RESKINNED, a local portal where your well-loved clothing can be transformed into new materials. But the partnerships don’t stop there, teaming up with World Land Trust, a portion of every sale will fund the purchase and protection of rainforests.
So forget that guilt of choosing style over sustainability, because now you can choose both! The collection will be available to purchase exclusively on the Humans Being website tomorrow *sets reminder*