Global Retailer SSENSE Becomes a Playground For Designer Kidswear
Of all the times we wished we were still young, luxury global online retailer SSENSE have expanded their designer offerings to an eclectic kidswear department, SSENSE Kids. Leaving us seriously envious of all the kids out there, the gender-neutral collection extends from newborn sizes to age 14 and will be home to a versatile assortment of fifteen designer counterparts offering high-end clothing, footwear and accessories. From the minimalist urban rawness of 1017 ALYX 9SM and Acne Studios to the psychedelic vibrancy of Collina Strada and Chopova Lowena, the collection is set to elevate every kid’s wardrobe.
The new standalone department not only celebrates designer luxury but also harnesses the influential power of young creatives in giving them the opportunity to direct their own visual campaigns. Alongside the launch of the second designer kidswear collection on the 12th May, the brand will be releasing a unique creative advertising video, featuring a cast of talented adolescence including young drag queen Desmond is Amazing, 9-year-old DJ Evan Kozin, 11-year-old skater Fay DeFazio Elbert and 12-year-old artisan Jonah’s Hands.
SSENSE Kids‘ first drop is available now with a further host of luxury designer labels expected to land online soon including Balenciaga, Gucci, Versace and Rick Owens, alongside kid-centric brands such as JELLYMALLOW, Bobo Choses and The Animal Observatory.